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  • Are Younger Consumers Over Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most younger US consumers say their use of email has increased over the past few years, and most say they expect their email use to increase even more in the next five years, according to recent research from SendGrid and Egg Strategy.

  • Three Creative Cold-Email Templates That Will Get Replies

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to work.

  • Five Mistakes That Are Costing You Precious B2B Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.

  • Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid these traps for an email campaign that treats you and your readers well.

  • Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales.

  • Holiday Email Marketing Trends and Tips for 2017 From the Experts

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now is the time to prepare. Check out these holiday email marketing tips from the experts.

  • 10 Ways to Ruin an Email Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of 10 things to avoid in your email campaigns.

  • How to Use Personalization to Shorten the B2B Sales Cycle

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction...

  • The Most Effective Email Marketing Tactics in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers rank message personalization and creating meaningful calls to action as the two most effective email tactics, according to recent research from Ascend2.

  • Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email Marketing

    Decision science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow."

  • Email Behavior in 2017: When, Where, and How People Check Messages

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe.

  • Email for Inbound Marketing: Best-Practices and Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all along the customer journey. See how email has been transformed from an outbound to an inbound tactic.

  • How to Find Anyone's Business Email Address

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address?

  • The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    So much more goes into an email campaign than simply hitting the "send" button. Here are the numerous aspects of your entire email strategy to consider—from personalization and lead generation to cleaning up an old list.

  • Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Some 20% of email messages sent by marketers never make it to their intended recipients' inboxes, according to recent research from Return Path.

  • 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.

  • How Email Marketers Can Manage Their Database for Sales Funnel Tracking

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where managing your contact database comes into play.

  • The Only Checklist You Need for Really Good Email Design [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed.

  • Do Email Newsletters Still Work in E-Commerce?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online stores.

  • Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing emails for short attention spans.