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  • What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing experts will urge you to follow the latest and greatest best-practices—from personalizing your content to segmenting to cleaning up your database. All that's well and good if you want to create optimized email campaigns. And who doesn't? But what if your metrics are off?

  • Best (And Worst) Email Signoffs During COVID-19 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.

  • Five Ways to Supercharge Your Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    With new social and messaging platforms emerging every day, it's natural to wonder whether email is still relevant. But, even though we have a myriad ways to communicate with customers today, email is still unmatched. And these five tips will help you increase your returns from email even more.

  • 30 Creative Alternatives to 'Unprecedented' in These Unprecedented Times [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications.

  • What Makes a Best-in-Class Email Marketer? These Six Things.

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What does good look like when you are an email marketer, and how do you go from good to great if your email marketing program has plateaued? For answers, let's look at six things high-performing email marketers do that are better and different.

  • Email Responsiveness: Build Trust, Sell More (And More Often) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email remains a powerful and valuable means of business communication for sales, customer support, and account management teams—for businesses and marketers, in general. This infographic highlights email stats and email responsiveness best-practices.

  • Metrics for Measuring Transactional Email Success

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost.

  • Email Benchmarks for 19 Key Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The overall email open rate last year across 19 industries was 17%, according to Campaign Monitor. Check out the average open, clickthrough, unsub, and bounce rates for each industry.

  • CCPA Is Here, But Not Enough Marketers Are Paying Attention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article should help.

  • How to Help Your Email Subscribers Cope With Inbox Stress

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Today is the last day of National Clean Out Your Inbox Week. It's a good time for us marketers to think about how we contribute to our subscribers' email stress... and how we can instead lend a helping hand—and in the process improve the return on our email marketing investment.

  • The Email Year in Review: 2019's Important Developments in Email

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    In 2019, email held on to its crown as the monarch of marketing channels. As we begin a new decade, let's reflect on some of last year's most talked-about and important moments in email.

  • Five Ways to Boost Your Email Campaigns' Inbox Placement in 2020

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination. Here are 5 best-practices to boost and maintain your email deliverability in 2020.

  • Emails Design Trends for 2020: The Future Is Here [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020.

  • What You Should Know About Your Audience Before Creating the Perfect Email Workflow

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing doesn't work well if you don't understand your audience, their needs, their wants. Take these steps to learn more about your audience so that you can then segment them and improve your email workflow—and conversions.

  • 2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.

  • Three Email Marketing Tips to Increase Engagement and Improve Campaigns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    The popularity of email has increased exponentially since it was introduced to the public in the mid-1990s. Not surprisingly engagement with emails isn't what it once used to be. How can marketers increase opens, conversions, and brand loyalty?

  • How Long Does It Take to Produce a Marketing Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.

  • The Future of Email: Embrace These Three Hot Email Trends to Stay Ahead in 2020

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Email is ubiquitous, valuable, and integrated into our lives and devices. But the email landscape isn't static: It shifts, even if just a little—by the day. Three hot trends will be shaping email marketing in 2020.

  • Three KPIs to Track the True Health of Your Email Marketing Efforts

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Brands have near-universal visibility into email opens and clicks, and excellent visibility into bounces. But those metrics lack the depth and granularity needed to truly understand what's driving your successes and failures. We need these three KPIs instead.

  • The Email Tactics Used by Senders With High Open Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Email senders with higher-than-average open rates are especially likely to rely on delivery optimization, A/B-testing, and reactivation campaigns, according to recent research from Validity and Demand Metric.