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  • Why People Unsubscribed During the Pandemic

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research.

  • Email Data Quality: The Rise of the CDP

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    What is CDP? Customer data platforms are not new, but they've begun taking center stage. And for good reason: Businesses that use CDPs improve email and other marketing results as a result of improved data quality. Read more to find out more.

  • The Most Important Email Marketing Optimizations

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research from Ascend2.

  • Don't Wait Until Spring for Email Cleanup: Two Must-Dos for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    A customer's email address is a hard-won valuable asset—so you need to make sure the emails you send aren't bouncing or being ignored. Early on in 2021, follow these two pieces of advice.

  • 11 Email Design Trends to Watch in 2021

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year?

  • 21 Tips to Improve Your Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 tips for marketers looking to improve in each.

  • The Most Popular Email Clients in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus.

  • How to Use Email to Support the Needs-Discovery Process

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In 2020, the limitations on travel and face-to-face meetings have brought about the switch to virtual-only selling. Nevertheless, the fundamentals of needs discovery remain, even if in some ways it has become more difficult. But the shift to virtual has given organized sellers an even greater advantage.

  • Everything-ish I Know About B2B Email in 30-ish Minutes [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Michael Barber unpacks the best bits about how to make your B2B email deliverability, design, and content efforts as impactful as possible. This presentation was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Four Ways to Empower Your Email Marketing Strategy With AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results.

  • Email Mythbusters: You Can't Remove ALL Spam Traps From a List

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    There are more than a few myths about seemingly magical quick fixes for removing spam traps from your email subscriber list. Unfortunately, there's no magic bullet. Let's cover what a spam trap is, the purpose of those pesky email addresses, and how you can avoid them in the future.

  • How to Refine Your Triggered Emails in the Age of Personalization

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Triggered email—deployed when an individual takes an action or meets a condition defined by the sender—has been around since the early 2000s. Use the tips and tactics in this article to create more engaging, personal triggered emails with better engagement.

  • Seven Crucial Marketing Automation Workflows You Need for Building Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns.

  • 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.

  • Five Steps for Leading Email Marketing Through Change and Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What happens when a global crisis hits and your marketing emails are suddenly one of the last things a customer has time to think about? The answer: don't proceed like normal. To ensure your email program remains effective and authentic, follow these five practical steps.

  • How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to recent research from Campaign Monitor.

  • Would People Rather Watch an Ad or Share Their Email Address?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.

  • COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now?

  • A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    How are marketers supposed to cut through the clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail. Direct still works. It works better when combined with digital.

  • Planning Your COVID-Related Communications: A Flowchart [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions.