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  • The Biggest Email Marketing Opportunities for B2B Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and help build enduring loyal relationships. Read more.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    B2B marketing wouldn't be complete without an email or two (or two hundred!). Join us for our Email Marketing Friday Forum, when three industry experts will share their tips and tricks for turning up the star factor on everyday emails to amp up engagement, increase opens and clicks, and drive conversion. Sponsored by Validity.

  • Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email Marketing

    Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and more.

  • How to Get Started With Multilingual Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.

  • Email Opens Are Not Dead: What's Changed and What Hasn't

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.

  • How to Keep Your PR Email List Healthy to Get More Media Coverage

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that.

  • Reimagining Communication: The Evolution and Staying Power of Email

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security.

  • How to Craft the Perfect Cold Email With ChatGPT

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? You bet it can.

  • How Enterprises Are Using AI for Email Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.

  • Email Behavior Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.

  • Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.

  • Email Marketing—With Jay Schwedelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

  • Tips, Tricks, and Hacks for B2B Email Marketing Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Email Marketing

    The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success.

  • How to Use Email Suppression Lists for Better Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.

  • Email Marketing Myths Debunked

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    There are a lot of myths around email marketing. After months of testing "best practices," Kelsey Yen and Matt Sailor reveal what works in B2B emails and how you can apply those ideas to your own email campaigns. Unravel the mysteries around email marketing! Sponsored by Act-On.

  • The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.

  • New B2B Email Marketing Techniques That Work Right Now | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Email Marketing

    Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing.

  • The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails.

  • Beyond Open Rate: Eight Metrics for More Effective Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

  • The Biggest Blocks During the Email Production Process

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.