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  • Three Things No One Tells You About Email Marketing and AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future.

  • Seven Tips for Building a Killer Email List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list.

  • The Most Effective Triggered Email Types for E-Commerce Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo.

  • Email's Little Secret: 18 Words to Fly or Die By

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)

  • The Ultimate Guide to Email: Australia Edition [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers interact with emails.

  • Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless...

  • The Email Priorities of Brand and Agency Marketers in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers at companies say they need to focus on personalization and automated campaigns, whereas marketers at agencies cite behavioral response marketing and personalization, according to a recent report from Adestra and Econsultancy.

  • Head-to-Head: Direct Mail vs. Email [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more.

  • Email Essentials: Gmail Tricks of the Trade

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    With more than a billion monthly active users, Gmail is consumer email’s indisputable leader. But Google’s tough deliverability standards also mean marketers must jump through more than a few hoops to prove the legitimacy of their messages. Ensure yours make it into the inbox.

  • The Most Effective Tactics for Growing Email Lists

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2.

  • The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing a welcome series.

  • Email Design Trends: Past, Present, and Future [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    From rich text to animated graphics to interactive elements, emails have come a long way. What's next for this medium? Check out this infographic with email design predictions for the coming year.

  • Five Golden Strategies to Bring Luck to Your Email Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Wouldn't it be nice to find a pot of gold at the end of your email campaigns? Check out this St. Patrick's Day-themed infographic with five tips to help you channel the luck o' the Irish in your marketing emails.

  • Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Some 13% of emails sent by businesses in 2016 were deleted by their recipients without being read, according to recent research from Return Path.

  • Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian.

  • Emails Sent by Marketers on Mondays Have More Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Emails sent by marketers on Mondays have more errors in their subject lines, on average, compared with emails sent on other days of the week, according to research from Boomerang.

  • How to Improve Email Open Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates.

  • The Impact of Gmail Tabs on Email Behavior

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumers have steadily moved away from using Gmail's Tabs feature over the past few years, according to recent research from Return Path.

  • Six Email Worst-Practices: How to Send Your Emails to Your Customer's Trash

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Are you becoming an annoyance in your customer's inbox? Avoid these six worst-practices and learn how to instead get your messaging to resonate with your audience.

  • The Impact of Email List Segmentation on Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse-report, and unsubscribe rates—than non-segmented campaigns, according to recent research from MailChimp.