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  • Email Personalization: Stats and Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.

  • 13 Common Email Marketing Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.

  • 10 Demand-Gen Campaign 'Gotchas' to Overcome for Flawless Marketing Automation Execution

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns with marketing automation.

  • Black Friday and Cyber Monday Email Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.

  • Five Email Deliverability Myths Debunked

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Increasing email engagement is marketers' top priority and challenge, but email deliverability issues can undermine engagement. Unsubscribe from these 5 email myths to increase email deliverability.

  • B2B Email Newsletters: Format, Length, and Frequency Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?

  • How to Craft Accessible Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Making your emails accessible visually, audibly, cognitively, and neurologically isn't just the right thing to do—it may even be good for business. Here's a checklist of ways to make your emails more readable for everyone.

  • A Guide to Using Video in Your Sales Prospecting

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help.

  • Six Ways to Increase Revenue With Email Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.

  • How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."

  • Email Optimization: Case Studies and Actionable Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email success stories from other brands.

  • The Most Effective Lead Nurturing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.

  • Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?

  • The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get Wrong

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.

  • How Often Brands Send Marketing Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the United States with 100 or more employees.

  • Why Email Still Reigns Supreme [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better.

  • Email Benchmarks: 1Q18 Engagement and Subscriber Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.

  • How to Craft an Email Newsletter That Gets Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. Here are some tips to get excellent results.

  • The Top Email Providers and Devices in 25 Countries

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.

  • Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.