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  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    What's working in email today? Join three email marketing experts as they reveal new ways to reach your audience and build meaningful connections. From subject lines to metrics, deliverability, and better automated flows, this free Friday Forum has what you need to succeed in the year ahead! Sponsored by Validity.

  • Five Ways to Unleash the Power of AI in B2B Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.

  • Email Marketing Developments in 2024 and Their Ripple Effects in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.

  • What Does Email Personalization Really Mean for B2B Marketers in the Age of AI?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.

  • How to Optimize Your Email Open Rates: Proven Tactics

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Learn how to boost email open rates with proven tips and tactics, from engaging subject lines to optimized send times and much more. Read more.

  • The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email delivery problems? Today's spam filters are getting stricter—and marketers are scrambling. But a lot of the popular advice about deliverability is misguided or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes. Sponsored by Ortto.

  • Email Promotions Tab Hysteria Is Back! (Thanks, Apple)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.

  • Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.

  • Top Marketing Automation Tools: A Brief Comparison

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

  • Is Cold Email Dead?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read more.

  • Driving Results Through Email: Maximize Deliverability and Engagement

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email marketing is effective—when your emails get read! Discover insider tips, tricks, and tactics to increase your email marketing's effectiveness from one of the world's most trusted email service providers, with 20+ years of industry experience. Sponsored by Acoustic.

  • Generational Divide: Should Brands Avoid Slang in Email Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.

  • How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Email is ever-changing, but it is also here to stay as a marketer's top tool. Join us at our Email Marketing Friday Forum where three industry experts will share their deep knowledge and tactical tips to make your email marketing more effective. Sponsored by Validity.

  • How to Maximize Email Engagement: 12 Effective Ways to Segment Your List

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.

  • Your Email List: How to Build and Maintain It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list.

  • Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore the impact of generative AI on B2B email marketing—from saving time to enhancing personalization. Read more to boost your campaigns.

  • Effective B2B Email Strategies for the Win | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Email Marketing

    Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies.

  • Email Fonts: The Good, Bad, and Ugly [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Which fonts should you consider and which should you avoid for your email campaigns? This infographic looks at the good (clear and Web-friendly), bad (for decoration only), and ugly (avoid at all cost).