Optimise Your Website for Maximum Performance

CONTENT TYPE: Article | TOPIC: Writing

Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.

CONTENT TYPE: Article | TOPIC: Websites

Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin the customer experience.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship.

CONTENT TYPE: Article | TOPIC: Marketing Content

You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with lots and lots of text, even though video is the most effective way to tell your story.

CONTENT TYPE: Article | TOPIC: SEO

Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages.

CONTENT TYPE: Article | TOPIC: Writing

Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

CONTENT TYPE: Article | TOPIC: Websites

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

CONTENT TYPE: Article | TOPIC: Email Marketing

Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.

CONTENT TYPE: Article | TOPIC: None

Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice is yours.

CONTENT TYPE: Article | TOPIC: Websites

Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are to buy from you.

CONTENT TYPE: Article | TOPIC: Websites

The primary goal of user-experience (UX) design is to ensure your business remains aligned with the needs of your users. That's why UX should be a dedicated part of your website development process.

CONTENT TYPE: Article | TOPIC: SEO

You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.

CONTENT TYPE: Article | TOPIC: Websites

Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.

CONTENT TYPE: Article | TOPIC: Websites

There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) for your audience?