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  • When Your B2B Stakeholders Span Three Generations: How to Market to Them Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their 50s and 60s.

  • Advanced Real-Time Analytics Will Get You the Answers That Google Analytics Can't

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As a marketer, you always look for ways to give your company or clients a leg up. You have Google Analytics experts, dashboards, reports on demand, and more. GA has worked well for you so far. But recently you've noticed there's a whole new playing field.

  • Five Mistakes That Are Costing You Precious B2B Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.

  • 72 Must-Have Features for E-Commerce Websites [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Does your e-commerce website provide the easiest possible experience for visitors? Check out today's infographic to see 72 site sections and features that you will want to consider when creating or updating your e-commerce website.

  • How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.

  • Seven Questions to Help You Avoid the Biggest Misstep of Your Site Relaunch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.

  • 10 Website Go-Live Tips to Ensure a Smooth Launch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition.

  • The 40 Most Common SEO Mistakes [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages.

  • What Makes a Great 'About Us' Page [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    "About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration.

  • 16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.

  • What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the details.

  • The Top 15 US Web Properties and Mobile Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to recent research from comScore.

  • Consumers' Biggest Pet Peeves With E-Commerce Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra.

  • How Excellent Product Photography and Videos Increase E-Commerce Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind.

  • 50+ Keyboard Shortcuts for Using WordPress Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Mastering keyboard shortcuts can cut down on production time—and, even better, make you look like a pro. Get started with this list of more than 50 WordPress shortcuts.

  • The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Is your website trustworthy? The answer to that question can have a big impact on whether people purchase—or go elsewhere. Check out this infographic that explains how to make your site more credible.

  • 53 Must-Have Features of Local Business Websites [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website.

  • Creating a Website That Works

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Websites

    All roads lead to your website. You need to ensure it not only communicates your brand effectively and distinctively, but also serves as your round-the-clock sales force. A website that works maximizes customer acquisition and retention while saving time, money, and human resources.

  • The Real Work on Your Content Begins After It's Published: Optimizing Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many components of content marketing are controllable and predictable. What isn't? Your audience's response. Here's what you can do when a piece of content you've created simply doesn't produce the right results.

  • Six Building Blocks of a High-Converting Lead Generation Form

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.