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  • How to Optimize Page Titles to Strengthen Your Website's SEO

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher click-through-rates for your website. Here are a few tips on how to optimize your page titles and improve your SEO.

  • Five Website Conversion Principles That Will Increase Your Lead Volume

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Buyers are becoming increasingly fussier. Without a delightful and error-free experience with your brand or website, it's likely you're losing out on conversions, leads, and clients. These five conversion rate optimization (CRO) principles will increase lead volume and help you surpass your targets.

  • 10 Recurring SEO Health Checks You Need to Be Doing

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Search engine optimization is an ongoing process. It takes a lot of work to achieve those elusive Page One rankings—and to retain them. Part of the onsite work is a systematic review of sources that might indicate there's trouble brewing or in full storm mode. Here are 10 checks for such indicators of trouble.

  • Page-Speed Benchmarks: Are Brand Sites Fast Enough?

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce.

  • Five Future E-Commerce Marketing Trends

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small artisan shops to direct-to-consumer wholesale companies. But e-commerce is changing, and we need to keep up. Here are five future e-commerce marketing trends you should be staying on top of.

  • Automated Push Notifications Are the New Secret Weapon of E-Commerce

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.

  • Chatbots' Positive Impact on Customer Experience and Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    If you consider chatbots just another marketing fad or buzzword that doesn't impact revenue, we have some bad news for you. Chatbots are already an integral part of modern customer experience—and they are having a serious impact on conversions.

  • Five Reasons Every B2B Marketer Should Make the Switch to Google Tag Manager

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    If you're a B2B marketer, you're obsessed with customers' data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content is getting the most conversions... So if you don't use Google Tag Manager yet, it's time to get up to speed.

  • How to Optimize Your Site for Voice Search: A Comprehensive Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Voice search is changing how users search for information—and, more important for marketers and businesses, how websites provide that information in order to be featured in voice search results. Here's what you can, and should, do about that.

  • Five Unconventional Ways to Attract Website Traffic

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    The Internet has become a competitive place: Every day, it becomes harder to stand out and attract the website visitors you need for your business. Here are some ideas to hack your way to some extra website traffic. Give them a try.

  • Five Reasons Your Marketing Messages Aren't Hitting the Spot, and How to Make Sure They Do

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A lot of marketing directors are constantly tweaking their messaging—because it just isn't doing what they want it to do. And it's not easy to fix... with so many moving parts. But here are five of the most common issues that show up in marketing messaging of all kinds. Let's straighten them out, shall we?

  • 80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with?

  • Five Buzzworthy SEO Trends for 2019

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your SEO efforts for next year.

  • What Online Shoppers Want--and How You Can Provide It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Brands throw all sorts of marketing techniques at the wall to see what sticks, but what do your customers really want? Yieldify surveyed 1,000 online shoppers, and here's what it learned about providing exceptional customer experiences.

  • How Marketers Can Generate Their Own First-Party Intent Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here's how to do that.

  • Seven Ways to Catapult Conversion for Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.

  • The Correlation Between Mobile Page Speed and Search Rankings

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.

  • 10 Overlooked B2B Optimization Opportunities to Boost Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.

  • The 5Ws of Experience-Driven Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.

  • Why Most Content Gets No Traffic From Google Search

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.