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  • E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements.

  • The Domain Name System (DNS): Complicated Technology Explained in Simple Terms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    You type in domain names every day, but do you know how the domain name system works? This infographic explains complicated technology in simple terms.

  • Technical SEO 101: Get Your Websites Ranked on Google [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    SEO success may start with great content, but it doesn't end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation of your website.

  • Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    A mobile-friendly website is no longer a nice-to-have: A business must make browsing or buying as easy on mobile as it is on desktops for their customers.

  • The 25 Most Popular Digital Properties in 4Q16

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Google, Facebook, and Yahoo had the most-visited websites by consumers in the United States in the fourth quarter of 2016, according to research from comScore.

  • Localizing Your Website Can Help You Win Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    If your website targets visitors worldwide but is only in English, then you could be missing major opportunities. This infographic explains why localizing your website should be a must for every international marketer.

  • Consumers Want These E-Commerce Website Elements Personalized

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according to recent research from Episerver.

  • Eight Myths E-Commerce Marketers Must Stop Believing In

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell the difference between sound advice and seemingly sound myths?

  • How Online Communities Can Help You Market Throughout the Customer Journey

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types of online community can help.

  • Marketing ROI: How to Get Actionable Insights From Google Analytics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?

  • Online Marketers Need to Embrace Personalization: Here's Why and How

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    You've found yourself in the midst of the most crowded market imaginable—online content. The best shot you have at attracting and maintaining audiences is relevancy. And the foundation of relevancy is personalization. Embrace it.

  • Tips for Onsite Content Optimization With a Human Touch

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization.

  • How to Manage Your Google Search Console Like a Pro

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them.

  • Four SEO Tips to Apply to Your E-Commerce Website Today

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, however, presents unique challenges.

  • 11 Ways to Jazz Up a Boring Sales Page Without Resorting to Hype

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves.

  • Take 10: Improve Website Effectiveness With an Optimized Contact Page

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Websites

    In just 10 minutes, you'll learn how to create a contact page that will grow your business. We'll show you how to optimize your page's content and layout to ensure your visitors feel comfortable reaching out to learn more about your business. You'll leave with tips you can put into action right away to increase your contact page's effectiveness.

  • Eight Ways You're Killing Your E-Commerce Sales

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    A consistently successful e-commerce site depends on myriad factors, and it is near on impossible to control all of them to guarantee success, but one thing you can do is to plug the holes that drain your sales.

  • Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page.

  • Does Your Page Load Time Affect Search Results? What You Need to Know—and Do!

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed up your site.

  • Four Ways to Woo New Customers With Sweet-Talking Web Copy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.