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  • How AI Will Affect Delivering Relevant Search Results

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.

  • Five Tips to Improve SEO Using Stock Images and Videos

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results.

  • How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.

  • The 10 Golden Rules of SEO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience.

  • Tech, AI, and Marketing: The Evolution of SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

  • How to Get SEO Right for Your SaaS Business: Three Strategic Elements

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements.

  • The 10 Phrases People Use Most When Searching Online [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages.

  • Top SEO Trends for 2023

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out.

  • Google vs. Social Media Algorithms: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.

  • Maximizing Your B2B Marketing Budget—Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    B2B SaaS marketer Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams.

  • Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate.

  • Five Ways to Optimize Your Videos for Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views.

  • Five B2B Brands That Prove Voice Search Is More Than Hype

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way.

  • Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps.

  • A Complete Guide to Anchor Text Optimization in Four Steps

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.

  • A Beginner's Guide to How Google Ads Work

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.

  • B2B Lead Gen: How to Boost SEO & PPC Conversions

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Many B2B marketers struggle not only to show results from their digital advertising campaigns and SEO efforts but also to understand how to maximize their ROI for each. In this free webinar from Northwoods, learn how to effectively do both and take your PPC and SEO strategy to a whole new level. Sponsored by Northwoods.

  • The Top 10 Workplace Skills Trending on Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for 572 keywords related to professional skills.

  • How to Level-Up Your Content Marketing With a Topic-Cluster Plan

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan.

  • How to Audit Your Content and Website for SEO and Lead Generation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    To improve your website's Lead Gen... improve the SEO! Interactive Marketing Expert Andy Crestodina leads this free training to help you find your top-performing pages... uncover the ROI of on-page videos... and discover which adjustments have the greatest impact on traffic and conversions.