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  • How to Rank at the Top of Google Search Results (Even If You're Not No. 1)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs.

  • Google Search Trends: How Results Pages Are Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics.

  • Overcoming PPC Hurdles: Low Search Volume

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns.

  • When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online.

  • Search Overtakes Social as Top Traffic Driver to Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic.

  • A Smarter Approach to Link-Building: Earn Links Instead of Building Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.

  • Measuring Marketing ROI on Google AdWords

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective.

  • The Right Way to Do SEO [Flowchart]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart.

  • Why Your SEO and PPC Teams Must Work Together

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together.

  • How to Maximize Your Reach With Video SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings.

  • Keyword Selection: The Key to Earning High Search Ranking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings.

  • Five Common SEO Mistakes That Content Marketers Make

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them.

  • The Top Google Search Algorithm Updates of Last Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your site isn't being penalized.

  • The 10 Biggest Winners and Losers on Google Search in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics.

  • Marketers' Top SEO Priorities for 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch.

  • How to Take Over Google's Featured Snippets and Win Voice Search in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today.

  • How to Perfect Your Retail 'Google My Business' Listing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    The Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your listing, and then see what experts advise about how to optimize it.

  • Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google.

  • Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's how to capitalize on it with the right optimization techniques.

  • Your Technical SEO Checklist

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018.