Public Relations Resources to Help Your Business Grow

CONTENT TYPE: Article | TOPIC: Branding

The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to take your marketing to the next level.

CONTENT TYPE: Article | TOPIC: Public Relations

Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. These useful tips will help.

CONTENT TYPE: Article | TOPIC: Public Relations

These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.

CONTENT TYPE: Article | TOPIC: Public Relations

Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR.

CONTENT TYPE: Article | TOPIC: Public Relations

As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that.

CONTENT TYPE: Article | TOPIC: Communications

This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.

CONTENT TYPE: Article | TOPIC: Public Relations

When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

CONTENT TYPE: Article | TOPIC: Marketing Content

You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them.

CONTENT TYPE: Article | TOPIC: Public Relations

Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.

CONTENT TYPE: Article | TOPIC: Public Relations

Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.

CONTENT TYPE: Article | TOPIC: Public Relations

If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse.

CONTENT TYPE: Article | TOPIC: Public Relations

Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis.

CONTENT TYPE: Article | TOPIC: Writing

Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.

CONTENT TYPE: Article | TOPIC: Public Relations

Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.

CONTENT TYPE: Article | TOPIC: SEO

Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.