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  • Top 5 Social Media PR Tips for B2B Brands

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.

  • PR and Its Importance in B2B Marketing: A Brief History

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR.

  • How to Keep Your PR Email List Healthy to Get More Media Coverage

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that.

  • The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.

  • Three Social Media PR Tips for Driving B2B Brand Visibility

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

  • You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them.

  • Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.

  • How to Secure More Press for Your Company

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.

  • How to Tie Media Pitches to Pop Culture

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse.

  • Four Crisis Communications Lessons We Learned From 2022

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis.

  • B2B Influencer Marketing: The Good, the Bad, and the Ugly | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    "Influencer marketing is essentially word-of-mouth; it's essentially the establishment of trust and authority on behalf of your brand through somebody else, and every business can benefit from that," says this episode's guest. Discover how your marketing can benefit.

  • Effective Writing Skills in Public Relations: Three Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.

  • The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.

  • SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.

  • What Leaders Would Change About Their Crisis Communications Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

  • ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

  • How Businesses Can Navigate a Polarized World

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party to avoid being seen as politically motivated when taking stands, according to recent research from Edelman.

  • Four Ways Marketing and PR Can Drive Business Success Together

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.

  • The Political Gap Between PR Pros and the US Population

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week.

  • What Journalists Appreciate Most About PR Pros (And What Needs Improvement)

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need.