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  • What Journalists Appreciate Most About PR Pros (And What Needs Improvement)

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need.

  • Top 5 PR Trends to Watch in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities.

  • Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way.

  • Influencing the Influencers: A B2B Guide

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.

  • How Comms and PR Work Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media.

  • Three Ways to Get More PR for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage.

  • Seven Pillars of B2B Brand Reputation Management

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.

  • Four Ways to Amplify Your Media Relations

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help.

  • It's Time the Communications Department Is Seen as a Revenue Generator

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.

  • Five Tips for Managing Crisis Communications

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does.

  • How PR Can Support Your Marketing Lightning Strike

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why.

  • Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two.

  • Four Ways to Ensure Your Virtual Events Are Media-Friendly

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.

  • Meltwater's Media Intelligence Platform Demo

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    How are your media-monitoring efforts going? Is your team getting all the actionable insights it needs—or does it seem like you're falling behind and you're constantly frustrated with your current solution? If you're considering a refresh, this Meltwater demo offers an under-the-hood look at its monitoring platform. Sponsored by Meltwater.

  • Three Metrics for Measuring PR Campaign and Marcomms Success

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success than that. Learn about the three best metrics for measuring PR campaigns.

  • Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going to college for 30 years.

  • Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.

  • Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.

  • How to Create and Publish Survey-Based Research for Your Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Survey-based research is a great way to generate compelling content for your brand—but only when your data is good and your reporting is trustworthy. Get it right with a simple four-step model, a set of survey best-practices, and an understanding of how to report the data. Sponsored by SurveyMonkey.