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  • Blurred Lines: When Marketing, PR, and Content Overlap

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.

  • Three Steps for Using Your Competitors' Media Coverage to Boost Your Own Visibility

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.

  • Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and after a crisis—in helping your company come out on top.

  • How to Get More Organic Traffic to Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.

  • Seven Tips for Generating Social Content Through Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.

  • Take 10: Three Ways to Make Sure Your Press Release Gets Noticed

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Public Relations

    In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest.

  • How to Make a Negative Review a Positive Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor.

  • CEO Communications: Five Phrases That Signal 'BS'

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the 10 company and Gotham Research Group.

  • Six Steps for Rebuilding Your Brand After a Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence.