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  • Three Tips for Better Real-Time Mobile Marketing in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.

  • The B2B Exemption to the Telemarketing Sales Rule

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.

  • How to Market Your App Internationally [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens.

  • The Most and Least Important PR and Corporate Communications Tactics and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist.

  • The Domination of Mobile Ads: Trends and Statistics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.

  • Mobile vs. Desktop: The Share of Video Plays by Device Type

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.

  • Create Your Business's First Mobile App in Eight Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    When you're creating a mobile app, it's helpful to know whether your idea is useful to consumers, what to ask development partners, how to get set up in the app store, and more. Today's infographic will guide you through those questions to app success.

  • Five Essential Multichannel Marketing Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.

  • Top 3 SMS Marketing Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.

  • How to Effectively Personalize Your Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Message personalization has become a buzzword in marketing. But in most cases, what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior.

  • Mobile Marketing: 2018 Statistics and Tips for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users the experiences they expect.

  • Calendars as Marketing Channel: Four Best-Practices for Reaching Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time?

  • How Many Mobile Push Notifications Are Too Many?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?

  • Would Consumers Rather Lose Their Phones or Their Wallets?

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets?

  • The Buying, Device, and Content Behavior of Amazon Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.

  • Click-to-Call: Why the Phone Call Is Back in Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.

  • What Consumers Value Most in Retail Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.

  • Five Essential Tips for Successful SMS Lead Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.

  • Marketers' Top Mobile Advertising Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.

  • Will Mobile Devices Replace Desktop Computers? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Is the computer as we know it on its way out? As mobile usage continues to grow—and PC usage continues to decline—what does that mean for computers? And what does it mean for marketers as they try to keep up with changing consumer habits?