Marketing Communications Resources to Help You Grow Your Business

CONTENT TYPE: Article | TOPIC: Martech

Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO.

CONTENT TYPE: Article | TOPIC: Communications

We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're in the palm of someone's hand.

CONTENT TYPE: Article | TOPIC: Communications

For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers.

CONTENT TYPE: Article | TOPIC: Communications

Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general feedback quickly.

CONTENT TYPE: Article | TOPIC: Communications

Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.

CONTENT TYPE: Article | TOPIC: Email Marketing

With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again.

CONTENT TYPE: Article | TOPIC: Communications

Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to all your leads, keep these tips and tricks in mind.

CONTENT TYPE: Article | TOPIC: Communications

When you ignore mobile, you miss a huge opportunity to engage with your current and potential customers, capture their interest, and generate leads. Here's how you can successfully integrate mobile into your marketing plan.

CONTENT TYPE: Article | TOPIC: Communications

Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.

CONTENT TYPE: Article | TOPIC: None

Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing.

CONTENT TYPE: Article | TOPIC: Communications

In today's sophisticated marketplace, overcoming communication obstacles is critical—especially early on in the sales process. It is increasingly obvious that the competitive battle for customers is being won or lost at the top of the sales funnel. So, how does a firm make itself stand out from the rest?

CONTENT TYPE: Article | TOPIC: Communications

If your sales cycles seem to be dragging, it may be time to revamp your communications plan. Done well, your communications programs can generate demand for your solutions, create a sense of urgency, attract prospective buyers' attention, and keep you high on their radar—all without sales intervention. Your communications program can even encourage prospective buyers to "raise their hands" when they are finally ready to purchase by offering the right enticement. The key is getting the right message to the right person at the right time.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

The advertising industry’s idea of what "integrated marketing" means continues to evolve. Where is this all heading?

CONTENT TYPE: Article | TOPIC: Communications

Are you soliciting customer feedback? Are you listening to it carefully? Are you incorporating the feedback into your on and offline marketing communications? If you answered yes, yes and yes – you may be creating a cult brand.