FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Four Ways to Use Mobile in Your B2B Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.

  • 104 Mobile Marketing Facts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel.

  • Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication fail?

  • Seven Tested Ways Texting Can Help Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium.

  • Reaching Millennials in 2017: Turns Out, They're on Their Phones

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. Here's how to reach them.

  • Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions.

  • Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere.

  • Top 10 Features of Mobile Apps for Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have.

  • How Much Time Do US Adults Spend on Mobile Each Day?

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore.

  • Three Lessons From Top Mobile Shopping Apps: How Retailers Can Improve Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help you create mobile experiences your customers will love.

  • A Future-Proof Way to Monetize Content in an Ad-Averse, Mobile-First World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners—and keep them coming back?

  • Seven SMS Best-Practices and Tips for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    As with any marketing tactic, there is a right way, a wrong way, and a really wrong way to use SMS, too, for marketing. These best-practices and tips from experts will help you avoid pitfalls and guide you on the path to good SMS marketing.

  • The Future of Healthcare Marketing: Lessons for All Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing.

  • Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Communications

    Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization.

  • How to Do Local Digital Marketing Right: Four Adjustments Global and National Brands Need to Make

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The mobile and digital revolutions have changed the way national and global brands can reach consumers where they are, and when and how they want to be reached. Here's how to do local right.

  • Medical Marketing in a Digital World: Content, Social Media, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world?

  • Your Guide to Email-Open Statistics on Mobiles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Most emails are opened on mobile devices, but most conversions from email are still happening on desktops. Check out this infographic to see how your brand stacks up when it comes to mobile email metrics.

  • How Email Marketers Can Profit From Users' Mobile Obsession

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    People check their smartphones obsessively—dozens, even hundreds, of times per day—and they open most of their emails on mobile devices. Here are five ways we email marketers can use those mobile habits to better reach our customers.

  • A Day With Your Smartphone [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile phones, and how texting (SMS) has helped foster that reliance.

  • Which Mobile Messaging Channels to Use in Which Real-World Situations

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations.