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  • Planning Your COVID-Related Communications: A Flowchart [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions.

  • Text Marketing: 2020's Digital Disruptor

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.

  • Boost Your Open Rates With Messaging Apps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers.

  • The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Mobile has become the primary channel for consumers in virtually every demographic group—allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today's world?

  • How to Use Live Video to Market Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.

  • Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?

  • How to Use Geolocation Marketing to Stand Out

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Adults in the US use mobile devices more than desktop computers when searching for local products and services. Which is why it makes sense to use geolocation marketing to increase local sales.

  • Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them simply delete emails that don't render well on mobile screens. Worse, they simply unsubscribe. Here are eight steps for making sure that doesn't happen.

  • Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting point.

  • When Is the Right Time for Mobile Marketing Messages?

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help.

  • How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?

  • The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.

  • Voice Search Stats Compilation: 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Marketers need to keep up on the state of voice search, because it's changing how consumers search for information. Users are speaking into their smartphones and to voice assistants to find out about your business, products, and services. Check out this compilation of voice search statistics.

  • Mobile Wallet Usage Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.

  • The Most Unacceptable Office Communication Habits and Manager Behaviors

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Workers say the most unacceptable communication habits at the office are using a speakerphone in shared spaces, gossiping, using all caps in emails, and replying all, according to recent research from Signs.com.

  • How to Use Augmented Reality to Attract Customers [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.

  • Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV.

  • Seven Ways to Catapult Conversion for Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.

  • The Do's and Don’ts of SMS Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.

  • Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.