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  • CEO Communications: Five Phrases That Signal 'BS'

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the 10 company and Gotham Research Group.

  • Five Components of Effective Sales and Marketing Communication

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    In today's sophisticated marketplace, overcoming communication obstacles is critical—especially early on in the sales process. It is increasingly obvious that the competitive battle for customers is being won or lost at the top of the sales funnel. So, how does a firm make itself stand out from the rest?

  • Is It Time to Revamp Your Communications Plan?

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    If your sales cycles seem to be dragging, it may be time to revamp your communications plan. Done well, your communications programs can generate demand for your solutions, create a sense of urgency, attract prospective buyers' attention, and keep you high on their radar—all without sales intervention. Your communications program can even encourage prospective buyers to "raise their hands" when they are finally ready to purchase by offering the right enticement. The key is getting the right message to the right person at the right time.

  • You Call That Integrated Marketing Communications?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The advertising industry’s idea of what "integrated marketing" means continues to evolve. Where is this all heading?

  • Why Customer Feedback Should Drive Your Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Are you soliciting customer feedback? Are you listening to it carefully? Are you incorporating the feedback into your on and offline marketing communications? If you answered yes, yes and yes – you may be creating a cult brand.