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Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.
Why B2B Marketers Are Investing in AI

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.
The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.
The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.
Marketing Planning Friday Forum

Friday Forum

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, measure marketing success, put your data into context, and create a robust marketing plan for the coming year. Sponsored by Cvent.
The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.
Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
Why Marketing Leaders Should Care About Brand Valuation

Article

CONTENT TYPE: Article | TOPIC: Branding

Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.
Analytics Friday Forum

Friday Forum

CONTENT TYPE: Friday Forum | TOPIC: Measurement & Analytics

Data-driven marketing is great—when you understand the data. But too often, marketers don't know which data matters or what it all means! Join industry experts to demystify your data collection and analysis, and discover how to prove marketing's ROI to the C-suite.
Driving Results Through Email: Maximize Deliverability and Engagement

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

Email marketing is effective—when your emails get read! Discover insider tips, tricks, and tactics to increase your email marketing's effectiveness from one of the world's most trusted email service providers, with 20+ years of industry experience. Sponsored by Acoustic.
The Top Challenges in Executing a Data-Driven Marketing Strategy

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.
Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

Article

CONTENT TYPE: Article | TOPIC: Branding

Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more.
Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.
Why Now Is the Time to Improve How Marketers Use Data for Personalization

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.
Unlock the Power of First-Party Data With the CDP Approach

Article

CONTENT TYPE: Article | TOPIC: Martech

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.
Five Social Media KPIs to Watch Closely [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure.
The Data-Driven CMO: From Brand Builder to Revenue Generator

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.
AI Can Do Hard Things for You (Like Forecasting Future Success)

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.
Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.

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Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Why B2B Marketers Are Investing in AI

The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

Marketing Planning Friday Forum

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Why Marketing Leaders Should Care About Brand Valuation

Analytics Friday Forum

Driving Results Through Email: Maximize Deliverability and Engagement

The Top Challenges in Executing a Data-Driven Marketing Strategy

Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

Why Now Is the Time to Improve How Marketers Use Data for Personalization

Unlock the Power of First-Party Data With the CDP Approach

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

Five Social Media KPIs to Watch Closely [Infographic]

The Data-Driven CMO: From Brand Builder to Revenue Generator

AI Can Do Hard Things for You (Like Forecasting Future Success)

Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times