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  • Jump on the Marketing Analytics Train or Be Left Behind

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.

  • Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started.

  • Finding Your 'Y': How to Measure Marketing ROI Without Third-Party Cookies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.

  • Three Lessons in Customer-Centricity

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.

  • How Creative Digital Experiences Will Save Us When Third-Party Cookies Crumble

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    When cookies are no more, we'll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information.

  • More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.

  • Adapting Marketing Measurement to a Post-Cookie World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.

  • How to Create Automated Data Studio Reports for Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.

  • Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know.

  • How to Elevate Your Social Media ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.

  • Content Intelligence Isn't Just for Demand Gen Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.

  • The Missing Element in B2B Marketing Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type.

  • The Missing Piece of Revenue Intelligence: Content Engagement Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Rapid changes in revenue operations, revenue intelligence, and sales engagement can be confusing for marketers who are focused on content value. That's because their teams have incomplete data. Here's what's missing.

  • How to Use Google Search Console Insights for Your SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free.

  • Get the Science of Marketing Right to Be Free to Do the Art

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue.

  • Why Data Quality Is Important for Market Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.

  • The ROI Resurgence: How a Year of Virtual Events Made Measuring ROI More Important Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.

  • A Five-Point Plan for First-Party Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.

  • Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives.

  • The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.