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  • B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

  • Why Your Customer Experience Metrics Are Lying to You

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics.

  • Data-Driven Marketing in Five Straightforward Steps

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    Collecting data is easy. Knowing how to analyze and best use that data to inform your marketing efforts... isn't. Join this free webinar to learn how to choose and track the best KPIs for your organization, and increase your ROI using the power of data—the right way. Sponsored by Vidyard.

  • B2B Lead Gen: How to Boost SEO & PPC Conversions

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Many B2B marketers struggle not only to show results from their digital advertising campaigns and SEO efforts but also to understand how to maximize their ROI for each. In this free webinar from Northwoods, learn how to effectively do both and take your PPC and SEO strategy to a whole new level. Sponsored by Northwoods.

  • A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How important is it to have a privacy-centered strategy in 2022? We chat with HubSpot CMO Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more.

  • Five Ways to Maximize Your Tradeshow ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Discover the five things the event experts at Cvent always do to optimize their time at industry events and ensure a positive ROI from the tradeshows they attend. Join us to learn how you can use those same strategies to get results at your next in-person event or tradeshow. Sponsored by Cvent.

  • Your Secret to Weathering Economic Uncertainty

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    During times of economic uncertainty, it's natural to focus on budgets and bottom lines. In this free webinar, learn about the one thing you should be focused on even more—your brand. Plus, you'll pocket new strategies used by brands that not only survive times of fiscal unpredictability... but also thrive in them. Sponsored by BlueOcean.

  • How to Use Data to Drive Marketing Strategy and Streamline Processes

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    B2B marketers are moving away from third-party data and embracing first-party customer data. But what processes do you need in place to make the switch—and effectively drive marketing? Sponsored by Bounteous and Acquia.

  • Six KPIs Marketers Should Be Tracking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.

  • The History and Future of Web Analytics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved.

  • You Can't Have Revenue Operations Without Revenue Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    A RevOps department is only as effective as its unification of metrics—and it really should be the marketing department that takes that leap, argues this article.

  • Why Google Analytics 4 Requires Your Immediate Attention: Katie Robbert on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.

  • The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there.

  • People + Data = Better: The Powerful Combo of Analytics and Expertise

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Data is no good to anyone if it's just lying around. To be useful, it has to be analyzed and applied. That's where people come in. Check out these examples of people and data being better together.

  • 15 Data Fallacies to Avoid [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.

  • What Does Measuring Your Marketing Actually Mean?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's what marketing measurement can feel like. Check out the methods in this article to get to the bottom of marketing's business value.

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices.

  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.

  • How to Measure Your Marketing's Value in a Cookieless World

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    What does the future of marketing look like with the deprecation of third-party cookies? And how can marketers plan and measure future campaigns while ensuring continued value and ROI? Join us for this free webinar to find out. Sponsored by ChannelMix.

  • Pump Up Your Ad Campaigns Through Marketing Analytics

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be.