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  • Why 'Always Be Testing' Is Wrong for Your Business

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.

  • Why 'Always Be Testing' Is Wrong for Your Business

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.

  • Why 'Always Be Testing' Is Wrong for Your Business

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.

  • Why 'Always Be Testing' Is Wrong for Your Business

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.

  • Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.

  • Four Things to Look for in a Call-Tracking Provider

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria when shopping for call-analytics software.

  • Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.

  • Data and Analytics: Three Key Steps to Successful Business Decisions

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Without a doubt, data and analytics have become central to every organization's business strategy. Find out how to enable your marketing organization to successfully use data and analytics to drive business decisions.

  • Seven Segmentation Mistakes That Will Cost Your Business Money

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid.

  • How to Measure and Improve B2B Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how do you go about doing that?

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.

  • How to Measure the Value of Your Content: Three Sets of Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics to track—and tips on how you can track them.

  • Take 10: Three Sales Metrics Marketing Should Own

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Measurement & Analytics

    In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities which drive the business forward.

  • Five Ways Marketers (CMOs, Too) Can Master Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is now more than a buzzword for CMOs. Understanding or using data is becoming integral to all marketers' jobs.

  • B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM.

  • Four Ways to Measure Your Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!

  • MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    In this PRO seminar, Jim Sterne will define big data and outline what it takes to become a digital marketing analyst (or at least know what to look for in one!). You'll learn how to understand your data and tools, and dissect the problems to be solved. We'll also cover the art of data analysis and how to communicate your findings to the C-suite.