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  • How to Use Customer Insight to Create Better Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business and growth goals.

  • Marketing ROI: How to Get Actionable Insights From Google Analytics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?

  • Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.

  • Embrace Revenue Responsibility With 'Full-Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Full-Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate to their executives Marketing's impact on the organization.

  • Why 'Always Be Testing' Is Wrong for Your Business

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.

  • Why 'Always Be Testing' Is Wrong for Your Business

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.

  • Why 'Always Be Testing' Is Wrong for Your Business

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.

  • Why 'Always Be Testing' Is Wrong for Your Business

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.

  • Why 'Always Be Testing' Is Wrong for Your Business

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.

  • Why 'Always Be Testing' Is Wrong for Your Business

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.

  • Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.

  • Four Things to Look for in a Call-Tracking Provider

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria when shopping for call-analytics software.

  • Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.

  • Data and Analytics: Three Key Steps to Successful Business Decisions

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Without a doubt, data and analytics have become central to every organization's business strategy. Find out how to enable your marketing organization to successfully use data and analytics to drive business decisions.

  • Seven Segmentation Mistakes That Will Cost Your Business Money

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid.

  • How to Measure and Improve B2B Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how do you go about doing that?

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.