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  • Five Powerful Benefits of Chatbots in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.

  • Customer Data Platform vs. Customer Engagement Platform: Differences and Use-Cases

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.

  • The Saturated Marketing Tech Landscape: The Case for Consolidation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack?

  • How to Navigate Transformative Trends and Power Your Data-Driven Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. Sponsored by Snowflake.

  • Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.

  • Three Ways Marketers Bring Sales Content to Life With Digital Rooms

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner. Discover how these deal-specific, buyer-centric microsites can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. Sponsored by Allego.

  • What's the Big Idea? Key Trends in Marketing—and Where AI Fits In

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence

    Advanced AI. First-party data. Retail media. And Taylor Swift's marketing secret! Discover how to tap into today's biggest marketing trends. You'll grow your business and position yourself as a future-focused marketer. Free session from the AI for Digital Marketers series, sponsored by Salesforce.

  • Generative AI in Marketing: How B2B and B2C Adoption Differ

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?

  • How AI and the Metaverse Impact the Datasphere [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well known is that these powerful tools are incredibly demanding on the datasphere.

  • Programmatic and ABM: A Match Made in Heaven for B2B Marketers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    It's a challenge to reach key decision-makers at high-value companies. Yet they are the very people who make buying decisions! Discover how programmatic ABM automates ad delivery to your targeted prospects—on websites, across social media, and more. Sponsored by StackAdapt.

  • Are MBAs Prepared for Emerging Technologies? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Some 88% of MBA grads say they feel current MBA programs need to be updated for the digital era, according to a recent survey.

  • The Data-Related Activities Marketers Spend the Most Time On

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.

  • Creative Automation: Driving Transformation for Efficient Production

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Experienced marketers know that delivering relevant, customer-centric omnichannel campaigns is challenging and complicated. If you're getting bogged down by inefficient processes, improve and refine your creative production workflow with the tactics in this free webinar. Sponsored by Celtra.

  • The AI Content Storm: Will You Sink or Swim?

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Drowning in a sea of AI-created marketing content? If your marketing content isn't already floating around multiple systems, hard drives, or Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and share your growing content. Sponsored by Canto.

  • Choosing the Right Customer Data Platform: A Guide

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.

  • The State of AI and Automation in Marketing Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees.

  • B2B Revenue Marketing and Closing the Credibility Gap | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal?

  • The Top Generative AI Tools for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.

  • How B2B Firms' CRM Usage Is Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.

  • From Overwhelmed to AI-nspired

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Overwhelmed by AI and unsure how it fits into your organization? Then join this panel of industry experts sharing their wins, challenges, and lessons on their paths to incorporating AI—from technology selection to team alignment and change management strategies. This free webinar is filled with practical tips and invaluable insights to put you on the road to AI success. Sponsored by Drift, Jasper, and Marketing AI Institute.