Martech Resources from MarketingProfs

RESULTS

Refine Search

Sort by:

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

Article

CONTENT TYPE: Article | TOPIC: Martech

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.
Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!
Martech Replacement Trends in 2024

Chart

CONTENT TYPE: Chart | TOPIC: Martech

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.
How US Small Businesses Are Using AI

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.
Visual Communication Mastery: Streamlining Marketing Workflows

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.
Generative AI vs. Predictive AI: What's the Difference? [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic explores what separates generative AI from predictive AI, how they can be used in different application areas, what the benefits of each are, what the limitations of each are, and what the future may hold for them.
Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.
Navigating AI Adoption and Use in Marketing: A Strategic Approach

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.
How AI Is Revolutionizing Marketing Automation

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights to elevate your marketing results. Sponsored by Act-On.
Top Marketing Automation Tools: A Brief Comparison

Article

CONTENT TYPE: Article | TOPIC: Martech

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
The Biggest Barriers to Adopting AI for Marketing

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
57 Great AI Tools to Try in 2024 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.
Five Ways to Use AI to Improve Your Advertising Strategy and Impact

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.
The Future of B2B Customer Experience: Human vs. Machine

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.
Five Ways Small Businesses Can Use Generative AI [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition.
Unlock the Power of First-Party Data With the CDP Approach

Article

CONTENT TYPE: Article | TOPIC: Martech

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
How the Martech Landscape Has Transformed Since 2011

Chart

CONTENT TYPE: Chart | TOPIC: Martech

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The Data-Driven CMO: From Brand Builder to Revenue Generator

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

SUBSCRIBE TODAY

FILTERS

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Martech Replacement Trends in 2024

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

How US Small Businesses Are Using AI

Visual Communication Mastery: Streamlining Marketing Workflows

Generative AI vs. Predictive AI: What's the Difference? [Infographic]

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

Navigating AI Adoption and Use in Marketing: A Strategic Approach

How AI Is Revolutionizing Marketing Automation

Top Marketing Automation Tools: A Brief Comparison

The Biggest Barriers to Adopting AI for Marketing

57 Great AI Tools to Try in 2024 [Infographic]

Five Ways to Use AI to Improve Your Advertising Strategy and Impact

The Future of B2B Customer Experience: Human vs. Machine

Five Ways Small Businesses Can Use Generative AI [Infographic]

Unlock the Power of First-Party Data With the CDP Approach

How the Martech Landscape Has Transformed Since 2011

The Data-Driven CMO: From Brand Builder to Revenue Generator