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  • A Small Business Guide to Facebook Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how.

  • The Three Areas of Marketing That AI Will Reinvent First

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Why is online marketing poised to be heavily influenced by AI? Because many marketing processes are already automated—and so can be managed by AI technologies relatively easily. And because AI can improve the performance of marketing campaigns and drive revenue. These three areas of marketing will likely be affected first.

  • New and Exciting Ways Brands Are Using AI on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve.

  • Five Reasons E-Commerce Businesses Should Consider Blockchain [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    From reducing your costs to improving your customers' privacy, blockchain technology can seem like the perfect solution for e-commerce businesses. If you're not sure how it works exactly, read on to learn what blockchain is and how it can help your brand.

  • Four Considerations Before Investing in AI for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Artificial intelligence can seem like a magical marketing solution. But beware: Investing in AI too quickly can backfire. Here's how to know if your brand is ready for AI.

  • Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on.

  • Six Ways to Increase Revenue With Email Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.

  • Too Much of a Good Thing? Take Your Data From Overwhelming to Useful

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for you—to make better decisions and achieve better campaign results.

  • Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?

  • Marketers Know AI Is the Future, But Do They Understand AI Today?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what AI is and isn't, and what it can and can't do.

  • The Staggering Amount of Data Generated Online Every Minute [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.

  • Identity Resolution for Personalization at Scale

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Channel your inner-data nerd to automate and improve your campaigns. Don't know where to start? Learn about identity resolution and why it must be part of your marketing plan. Then, put your new knowledge into action with winning data and personalization tactics. Go nerds! Sponsored by FullContact.

  • The State of Marketing Technology in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands.

  • Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.

  • To Bot or Not to Bot? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program.

  • Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.

  • Are Chatbots a Good Idea for Your Business? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.

  • The Secret to More Effective Campaigns: A Data Management Platform

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look for in a DMP.

  • Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Despite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers and make your marketing more relevant through the use of AI.

  • Are Brands Using Email and Marketing Automation Effectively?

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights.