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  • How Content Teams Are Boosting Content Creation Using Automation Tools

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them.

  • How Well Do B2B Firms Handle Routing Sales Leads?

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.

  • Three Reasons Marketing Leaders Turn to AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams to boost their performance.

  • Using Product Management to Bring a Strategic View to Data and AI Ops

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.

  • Taking the Mystery Out of Email Deliverability [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?

  • How to Wholly Unify Sales, Marketing, and IT

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    So you've got your sales and marketing departments on the same page... mostly. But where does IT fit in? Can you put everyone in the same room without all hell breaking loose? To achieve interdepartmental harmony, follow these steps.

  • How Superior Product Experiences Can Fuel Exceptional Customer Experiences: Three Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the modern digital world, customer experience is not just about how you deliver the features of your products but also about how your customers interact with those products online. For excellent product experiences, follow these three tips.

  • Brands as the Center of Data Solutions? It's Already Happening

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    What can B2B marketers learn from a retail brand? A lot more than just B2C tactics, if the brand sets up its own data solution. And that's happening more and more.

  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.

  • How to Trim Your Out-of-Control Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    You ever wake up one day and realize that your martech stack is completely out of control? Here's what may solve your problem.

  • Four Ways Conversational AI Can Boost Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.

  • The Martech Solutions Marketers Can't Live Without

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.

  • What Is Marketing Operations? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.

  • Jump on the Marketing Analytics Train or Be Left Behind

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.

  • Finding Your 'Y': How to Measure Marketing ROI Without Third-Party Cookies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.

  • 12 Tech Trends to Watch in 2022 and Beyond [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic provides an overview of 12 technology trends and explores why each matters.

  • Why Web Accessibility Is the Ideal Business Opportunity for Agencies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Websites

    You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too.

  • How to Create Automated Data Studio Reports for Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.

  • How to Maximize Your Digital B2B Marketing Strategy With PIM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library card catalogue. Now that would be cool. Lucky for you, PIM can be almost that cool.

  • How to Create Impact With Your Ad Dollars

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Technology and data are crucial to your campaign's success. But does your technology give you data when and how you need it? Join us for this webinar and learn how to use real-time customer behaviors to deliver (or pivot) your ads at the exact right time. Sponsored by ViralGains.