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  • How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.

  • Seven Crucial Marketing Automation Workflows You Need for Building Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns.

  • The Content Crisis: How to Make Digital Your Difference

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Overwhelmed, marketers have little time to learn what the customer really wants, let alone produce the content that really speaks to people on a deep level. The result is a content crisis. But it's possible to create and connect content to the customer journey and lifecycle. And to do it at scale.

  • Three Account-Based Tools That B2B Companies Need Now to Lift Revenues

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based programs demonstrate higher conversion and close rates than traditional demand programs. So, companies of course want to focus on winning and growing target accounts in the year ahead. But there are ways you can make ABM even more successful and maximize ROI.

  • Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing has matured to a point where you need at least some automation. But if you aren't careful, you'll turn people off: Your loyalists will notice if your content is lower quality or less tailored. To maintain customer trust while streamlining your workload, use these three tips.

  • Lessons Learned From Turning an Event Virtual in 19 Days

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are accustomed to a changing environment—from algorithm updates to new acquisition channels and technology. Even so, the widespread cancellation of live events made even experienced professionals take a deep breath and rethink their strategies. But it can be done.

  • How to Identify and Maximize Sales Enablement ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Sales enablement—providing sales teams with the knowledge, skills, content, and tools they need to meet the needs of buyers—is fast becoming a core function of marketing departments. And no wonder: the benefits extend even beyond greater win rates. See how to maximize sales enablement ROI.

  • How to Unlock Content Marketing's Value and Drive Sales: AI Can Help

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level.

  • Three Effective Ways to Address a Soft Marketing Pipeline in Challenging Times

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Let's face our tough new reality: It's not easy to drive demand during this work-from-home era. Now, it's all about building operational agility into your marketing and customer experience. Here are three effective, data-reliant ways you can address your soft pipeline.

  • How to Attract Buyers in the Modern Business-to-Business Market

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B sales and marketing have evolved rapidly. Digitization has transformed the way buyers research and procure products and services. Sellers no longer have control over the flow of information, and buyers' expectations have changed. Here's what B2B suppliers need to do to attract today's buyers.

  • Digital Transformation: How to Keep Your Progress on Track

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    For many industries, digital channels are now essential to doing business well into the future. Here are some practical tips on how to accelerate your digital transformation.

  • What B2B Buyers Want From Tech Vendors Right Now

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own, according to recent research from LeadMD.

  • Marketing Is Becoming Technology-Driven, and the Future Is Open Source

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    To take best advantage of evolving business technologies, it is essential to stay agile, flexible, and open to change. Which is why in marketing technology, open-source software hits the bullseye.

  • Survive or Thrive? CEOs Must Invest Now in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires—causing the very problem they were trying to avoid. That is precisely what is happening to most companies during the COVID-19 pandemic. Avoid your "averechts" moment.

  • COVID-19's Impact on B2B Software Budgets

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather than boost spending, but many are also uncertain; much also depends on the type of software in question, according to recent research from TrustRadius.

  • Marketers Need AI, and AI Needs Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    AI-powered automation has begun taking over some of the most grueling elements of contemporary marketing and content authoring at scale. Still, AI isn't a marketing silver bullet—but marketers can't afford to ignore its already evident potential.

  • The Anatomy and Current State of Programmatic Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction—all in the blink of an eye. See more about the process, benefits, challenges, and the current state of programmatic.

  • How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    It's never been easier to monitor what's being said in traditional and social media about companies, brands, individuals. But it's also never been more complicated: There are dozens of platforms, and they make all kinds of claims. Here's what you need to know when evaluating media monitoring services.

  • 10 B2B Tech Categories Gaining Interest Because of COVID-19

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    The COVID-19 pandemic has driven big spikes in interest in telemedicine software, electronic signature tools, and web conferencing platforms, according to recent research from TrustRadius.

  • How Can Marketing Creativity Be Reignited? Next-Gen Automation!

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To be creative is to try imaginative, innovative things. To be data-driven is to go with what works, based on the numbers; it's a safer bet. As a result, marketers have been transformed from a creative brain force into a hands-on-keyboard labor force. But there is hope for creativity's resurrection.