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  • Identity Resolution for Personalization at Scale

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Channel your inner-data nerd to automate and improve your campaigns. Don't know where to start? Learn about identity resolution and why it must be part of your marketing plan. Then, put your new knowledge into action with winning data and personalization tactics. Go nerds! Sponsored by FullContact.

  • The State of Marketing Technology in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands.

  • Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.

  • To Bot or Not to Bot? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program.

  • Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.

  • Are Chatbots a Good Idea for Your Business? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.

  • The Secret to More Effective Campaigns: A Data Management Platform

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look for in a DMP.

  • Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Despite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers and make your marketing more relevant through the use of AI.

  • Are Brands Using Email and Marketing Automation Effectively?

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights.

  • The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ROI.

  • Kiss Your A/B-Testing Goodbye... Sort Of

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.

  • Follow the Influencer to Follow the Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Follow the Influencer to Follow the Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Spanish in the US: An Opportunity for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web.

  • Overcoming Digital Isolation to Make Real Connections: SAP Ariba CMO Tifenn Dano Kwan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playing the drums) have taught her about marketing.

  • Customer Relationships in the Age of Technology [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships.

  • Bitcoin Basics: A Brief History [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    As marketers start to explore how to use Bitcoin and other cryptocurrencies, here's a primer on what exactly Bitcoin is, how mining works, and how the future of cryptocurrencies could be threatened.

  • Drowning in Social Media Data? Three Ways AI Can Help

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize your social data.

  • Blockchain 101: What Digital Marketers Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know.

  • How Chatbots Can Help Your E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.