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  • Top B2B Marketing Channels and Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix.

  • Take 10: The 10 Web Marketing Areas You Need to Focus on Now

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, we'll identify the top 10 online marketing areas you should be focusing on, and provide you with three action items for each. With your top 10 list and actionable to-dos in hand, you can eliminate the less impactful projects, and hone your time, money, and energy on what really matters and gives you the best ROI.

  • 10 Steps to a Successful Naming Workshop

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best way to start is to hold a naming workshop.

  • Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.

  • Are Online Product Prices Lower Than In-Store Prices?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions.

  • Build Customer Loyalty With Rewards and Other Tactics That Motivate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new kind of loyalty toward brands old and new.

  • Take 10: How to Strike a Balance Between Analytics and Creativity

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, you'll learn the top two skills an artist and a scientist must possess and how they mesh together to deliver sales and profitability to your business.

  • Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.

  • Effective Direct Response Marketing: One-Shot vs. Campaign

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component.

  • Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.

  • Brand Dracula: Four Branding Lessons From the Undead

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Bela Lugosi's portrayal of the creepy count continues to inform all depictions of vampires on screen and in books. Because of that consistency and memorability, Dracula can teach us lessons about branding.

  • Take 10: SWOT Is Not Enough—A Four-Step Approach to Competitive Analysis

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, we'll review a four-step approach to competitive analysis that will give you a much broader view of your competitive landscape. Plus, you'll learn to think more strategically about your competitors' next moves and the most effective ways for you to respond.

  • One Direction's Five Lessons for Building Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.

  • 10 Marketing Lessons I Learned From the Israeli Army

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Before I ventured into the exciting world of digital marketing, I had a short career with the Israeli Defense Forces. Some of the lessons I learned during my service apply to my current role managing people as well as marketing campaigns.

  • A Weight Watchers Case Study: How Smart Marketing Pays Off

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles Weight Watchers has implemented to solidify its position at the top of the weight-loss stack.

  • Take 10: A Crash Course in Pricing Strategies

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, you'll get a thorough overview of pricing strategies and options you'll want to consider before establishing a price for your products.

  • Five Tips for Effectively Marketing to College Students

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Generation Y is estimated to be the largest consumer group in US history, and marketers simply cannot afford to ignore the student segment. Learn why you should be marketing to college students—and how to do so effectively.

  • 10 Tips for Building Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And frequently they will recommend your business to others. Here are 10 tips for you to consider to deepen relationships with customers.

  • Six Keys to Writing a Great Proposal

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out and land the job but also manage the risks.

  • Six Keys to Writing a Great Proposal

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out and land the job but also manage the risks.