Marketing Strategy Resources for the Marketing Professional Resources

CONTENT TYPE: Article | TOPIC: Demand Generation

A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding of the customer's needs, wants, and desires.

CONTENT TYPE: Article | TOPIC: Customer Experience

Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and develop actionable customer insights.

CONTENT TYPE: Article | TOPIC: Marketing Management

Marketing budgets are already on the chopping block, even though CFOs say better top- and bottom-line growth requires sales and marketing. We need to prove our value by turning Marketing into a center of excellence. These five steps will help.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in consumer reviews.

CONTENT TYPE: Article | TOPIC: Marketing Content

If you decide to fix even one of the following mistakes, you will see better results for you and your business.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.