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  • Just-in-Time Marketing: Reach the Right Customer at the Right Time

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Just-in-time marketing reduces marketing waste and drives revenue growth. Investing in the right capabilities, models, and technologies can transform marketing operations and achieve a competitive edge.

  • Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based marketing strategies could become prohibitively expensive.

  • Agencies and Content Marketing: Predictions, Trends, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.

  • Sales Strategies of High-Growth Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.

  • Social Listening in 2017: The Next Frontier in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond.

  • Digital Marketing in 2017: Trends and Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top trends we can expect to see.

  • The Apps and Technologies Trending With College Students [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, according to recent research from Fluent.

  • Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.

  • The 2016 Retail Holiday Delivery Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back.

  • Eight Myths E-Commerce Marketers Must Stop Believing In

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell the difference between sound advice and seemingly sound myths?

  • From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas.

  • Five Ways to Compete Against Low-Price Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete?

  • Competitive Marketing Intelligence? Yep, There's a Chatbot for That!

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct competitive research. But it looks like we might have a cure in sight, in the form of a chatbot.

  • Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations.

  • Five Effective Customer-Data Tactics: Resolutions for the New Year

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 to get more value from the customer data you're collecting.

  • Martech in 2017: Five Predictions and Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing technology has been instrumental in helping marketers reach their audiences in 2016. Here's what you can expect from martech in 2017.

  • The Most Effective Digital Channels to Include in 2017 Marketing Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.

  • The Four Pillars of Performance for Digital Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve your marketing campaigns' chances of success.

  • Real-Time Marketing: Five Tips for Surviving in Our Brave New World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will lose out.

  • 2017's Top 10 Digital Branding and Marketing Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017.