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  • Four Ways to Use SIC and NAICS Codes to Boost Marketing Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers address every day.

  • Five Ways to Conquer Local Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local marketing master.

  • The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing a welcome series.

  • Family-Travel Search Trends: Most Popular Dates and Keywords

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Online searches related to family travel tend to peak in the spring as people start planning their summer vacations, according to recent research from Bing Ads.

  • How to Use Employee Feedback to Build Better Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut your marketing goals?

  • The Future of Healthcare Marketing: Lessons for All Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing.

  • Travel as an Indicator of Demographics and Lifestyle [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Understanding your customers' travel preferences can help you to better understand and reach them.

  • Three Steps for Crafting More-Personalized and Better-Performing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketers strive to create content that not only speaks directly to their target audiences but also compels those audiences to take action. Easier said then done, of course. But these three steps can help.

  • The Science Behind Superb Packaging [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Product packaging is more than just a box or container. It's often a consumer's first impression, and it protects your product and communicates with shippers and buyers. That's a tall order. Luckily, there's a science to packaging that protects—and sells—your products.

  • Eight Key Elements Your Annual Marketing Plan Must Have to Succeed

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The annual marketing plan you created last quarter already feels out of date. How on earth are you supposed to plan for an entire year when marketing technology and platforms are changing at the speed of light?

  • The Four Trends That Should Drive Retail Strategy in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Consumers can afford to be selective: Global competition is the norm today, and your retail competitors offer comparable prices and user experiences. To stay competitive in this environment, retailers and brands must make four key trends a priority in 2017.

  • Four Visual Neuromarketing Hacks to Boost Your Branding

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.

  • How to Do Local Digital Marketing Right: Four Adjustments Global and National Brands Need to Make

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The mobile and digital revolutions have changed the way national and global brands can reach consumers where they are, and when and how they want to be reached. Here's how to do local right.

  • How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of your marketing.

  • Medical Marketing in a Digital World: Content, Social Media, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world?

  • Five Ways to Gain Customer Insight: A Guide for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth and opportunity. Here are five steps you can take.

  • Eight Subscription Models and Five Best-Practices for Your Offerings

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat business—the lifeblood of well-run organizations.

  • The Ultimate Restaurant Marketing Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.

  • Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the brain you should be using to your advantage.

  • Which Emotions Are Associated With Good (and Bad) Brand Experiences?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Satisfaction is the emotion consumers most associate with positive brand experiences, according to recent research from InMoment.