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  • Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with consumers even after the wrapping paper is tossed out and leftovers are gone.

  • Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Across the globe, two retail giants rule online shopping. But their markets are different, and their strategies for growth vary as well. Check out today's infographic for the scoop on the kings of e-commerce.

  • Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How can your business react to consumer behaviors—and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

  • Email vs. SMS: Battle of the Heavyweights [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.

  • When Your B2B Stakeholders Span Three Generations: How to Market to Them Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their 50s and 60s.

  • 10 Essential Holiday Marketing Tactics for 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Nearly one-third of consumers start their holiday shopping in October, and over 70% are finished by early December, according to an infographic by MDG Advertising. Check it out to see how marketers can make the most of that window in time and ensure a jolly holiday bottom line.

  • The 10 Most Relevant Brands With US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States say Apple, Google, and Amazon are the most "relevant" brands, according to recent research from Prophet.

  • Five Mistakes That Are Costing You Precious B2B Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.

  • Are These Five Marketing Buzzwords and Concepts Overhyped?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.

  • Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's simply not the case at many companies, however.

  • Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences.

  • Halloween 2017: Shopping and Costume Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion in 2016, according to recent research from the National Retail Federation (NRF).

  • The Personal Information Consumers Will Share With Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most consumers are willing to share their email address with brands but are hesitant to share other information, such as phone number, shopping history, real-time location, and income, according to recent research from SAP Hybris.

  • Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of Healthcare

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.

  • The 25 Brands US Consumers Feel the Most Loyalty Toward

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States feel the most loyalty toward—among major brands—Amazon's e-commerce store and Google's search engine, according to recent research from Brand Keys.

  • What's Popular With Teens: Top Social Networks, Fashion Brands, and Restaurants

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Snapchat and Instagram are the favorite social networks of teenagers in the United States, according to recent research from Piper Jaffray.

  • What Smart-Speaker Owners Use Their Devices For

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 42% of owners of voice-activated smart speakers say their device has become essential to their life, according to recent research from NPR and Edison Research.

  • The 10 Most Valuable Global Brands in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Apple and Google are the two most valuable global brands, according to recent research from Interbrand.

  • Is B2B Marketing and Sales Messaging Improving?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet.

  • The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and where it's going in the future.