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  • Healthcare Marketers' Secret Weapon: The Phone [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Healthcare marketers have unique challenges—but also unique solutions. One channel that is often overlooked by other marketers can be beneficial to those in healthcare: the phone. Check out the infographic to see how.

  • Omnichannel Versus Multichannel Marketing: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Think "multichannel" and "omnichannel" marketing are the same thing? This infographic explains why they are not—and how they should complement each other to give customers the best overall experience.

  • 2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level.

  • An Inside Look at the Habits of Millennial Shoppers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Some 78% of Millennials prefer spending money on experiences rather than things, and they'll spend more on those experiences despite making less than adults their age did 40 years ago. Check out lots more on Millennial trends in this eye-catching infographic.

  • The 10 Industries Most Distrusted by US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs.

  • How to Improve Your Research ROI: Six Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.

  • The Preferences of Millennial B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.

  • Innovation Is Not the Key to Success, Reinvention Is

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Many marketers, business owners, and entrepreneurs think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. But some of the most innovative brands of our time prove otherwise.

  • How to Create an Irresistible Game-Day Experience for Your Audience: Vikings CMO Steve LaCroix on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Steve LaCroix, executive vice-president and chief marketing officer for the Minnesota Vikings NFL football team, discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans at the stadium.

  • The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers and more in today's infographic.

  • Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor?

  • These Six Nonprofit Strategies Will Supercharge Your For-Profit Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.

  • Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see how dirty lead data could be hurting your bottom line and what to do about it.

  • The Engagement Gap: How B2B and B2C Firms Are Missing the Mark

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo.

  • Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, or do you build your own?

  • Five Direct Mail Myths About Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them.

  • Four Effective Ways to Market to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to—and win over—this tough crowd.

  • Instant Gratification Nation: The Impatient American Consumer [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov.

  • Four Ways Marketers Can Take Risks Without Being Risky

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's consumer environment, we marketers must take risks, otherwise we risk getting lost in the clutter and sinking into irrelevance. Success lies in understanding the difference between taking risks... and being risky.

  • Four Steps to Ensure Successful User Experiences No Matter How POS Evolves

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The point of sale (POS) has evolved from the cash register to the online cart and now to voice-activated devices—and soon to virtually anywhere, anytime, in myriad automated ways. The one constant for marketers: user experience.