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  • How In-Store Music Affects the Retail Experience [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music.

  • Seven Ways Intent Data Maximizes Marketing Budgets and Enhances Sales Performance

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    "Intent data" is one of the buzziest buzzwords in B2B marketing today for good reason: It can fuel the entire B2B marketing ecosystem. Here are seven ways intent data can drive greater ROI for numerous marketing and sales efforts.

  • Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy—and results.

  • Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?

  • Using Cause Marketing to Win Hearts, Minds, and Customers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Consumers today are more than cost-conscious. They're also socially conscious. To appeal to these consumers, brands can't simply offer quality goods and services; they must also support good causes and be service-oriented. Here's what you need to know about cause marketing.

  • Beyond Black Friday: How to Build Revenue-Driving Holiday Campaigns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Shoppers are nuts for Black Friday and Cyber Monday—but that's not all, because their excitement spills over. The key to success this holiday season is to take advantage of consumer holiday behaviors with campaign strategies that drive revenue.

  • Sales Leaders' Top 10 Priorities for the Year Ahead [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Sales leaders say their top focus areas in the year ahead are to improve their team's ability to communicate value and to improve their team's productivity, according to recent research from RAIN Group.

  • Accelerated B2B Sales Growth: Challenges and Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B lead generation and sales is a complex world. As technology, trends, and preferences evolve, so do B2B marketing and sales. Identifying and overcoming common challenges is the best way to accelerate B2B growth.

  • Four Types of Influencers for Your Influencer Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There are various types of influencers, and they deliver varying degrees of success to what your business wants from its investment in influencer marketing. Knowing the differences among the different types can help you define the goals, activities, and measures of success for your influencer marketing.

  • Get Ready: Marketing Automation Integration Will Impact Your 2020 Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    As marketing automation moves to the top of the priority list for marketers, the real question is whether the effort will pay off, what metrics should be used to gauge success, and when to expect an ROI. Here's how marketing automation integration will impact your 2020 planning.

  • Brand Marketing vs. Performance Marketing: Finding the Right Balance

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Too many brands today have developed an obsession with performance marketing while relegating branding to the proverbial back burner. But prioritizing one strategy over the other has significant ramifications. Here's what to do instead.

  • How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding.

  • Retail Email Engagement and Spend Level: A Correlation

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    High-spending customers tend to be more engaged with retail brands' email campaigns, according to recent research from Bluecore.

  • When B2B Buyers Value Vendor Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Most B2B buyers say they want to hear from sales reps when products have complex configurations, when purchases have specific terms, when there are pricing specials, and when trying to learn about new offerings, according to recent research from PROS.

  • How Marketers Would Spend Additional Content Budget

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing.

  • How to Create a Customer Journey Map to Optimize Your Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See how to create and refine a customer journey map.

  • Shopping in 2019: Online and In-Store Retail Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers are buying fewer things, purchasing more big-ticket items online, and continuing to shop primarily in-store for everyday products, such as groceries, according to recent research from Walker Sands.

  • Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    How can marketers and advertisers gain the benefits of artificial intelligence and machine-learning while avoiding the pitfalls? By finding the right balance between the explore vs. exploit dynamic. Find out what that means.

  • Back-to-School 2019 Spend Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Families in the United States are expected to spend more on back-to-school shopping this year compared with last year, according to recent research from the National Retail Federation (NRF).

  • Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing helps shape your company's place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete.