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  • Five Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing.

  • Why Innovation Must Be Your Agency's First Priority

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    All professional services agencies entering the third decade of the 21st Century have many responsibilities... but they have only one essential task: They must—constantly, continually, and rapidly—adapt to change and innovate.

  • B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey.

  • Survive or Thrive? CEOs Must Invest Now in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires—causing the very problem they were trying to avoid. That is precisely what is happening to most companies during the COVID-19 pandemic. Avoid your "averechts" moment.

  • The Seven Worst ABM Mistakes (And How to Fix Them)

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    These are some of the most common and costly mistakes that marketers make when adopting, implementing, and executing ABM. But you can avoid making these 7 mistakes. Here's how.

  • How COVID-19 Is Impacting Marketers' Branding Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder.

  • Agile Marketing FAQs: Teams, Meetings, Leadership, Measurement, More...

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    You're interested in Agile Marketing, and you have questions... Here are some answers to some major queries about Agile teams, leaders, measurement, and many other FAQs. Let's dig in.

  • A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    How are marketers supposed to cut through the clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail. Direct still works. It works better when combined with digital.

  • How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If this pandemic has blindsided your business, you've been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this crisis.

  • CX Will Be Essential for Rebuilding After COVID-19: Four Steps You Need to Take Now

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The needs and wants of customers have shifted dramatically in the past two months, and companies that continue to move forward without adjusting will struggle for some time to come. Here are four ways B2B companies can provide helpful, impactful, and timely customer experiences during the pandemic.

  • How to Generate Leads in a Competitive Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How do you generate more leads in what is the digital marketing jungle of today? It helps to understand current trends that on-the-ground practitioners are seeing in digital marketing. Here are some do's and dont's based on their advice.

  • The Future of Business Gatherings: Virtual Summits and Conferences? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Virtual meetings are now commonplace, and working from home is looking like it's here to stay for a long while, but will large scale events like conferences ever come back? This infographic outlines how virtual events, too, may be here to stay—a major change for businesses.

  • Five Things to Do Now With Your Customer Advisory Board During the Pandemic

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    With the Coronavirus pandemic wreaking havoc on businesses around the world, companies may be unsure of what role their customer advisory board (CAB) might play during the crisis. But now is an ideal time for your CAB to take a proactive, leadership role during the current crisis.

  • Eight Steps for Getting Brands Through a Disruptive Crisis Like COVID-19

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We are living in a time of great disruption. Disruption in the market breaks paradigms. It creates as much opportunity as loss. It is easier for our minds to envision the downside of our losses than to see new opportunities. Though harder to spot, the opportunities are there.

  • B2B Marketing After COVID-19: What Changes and What Doesn't?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Trying to predict our post-COVID B2B marketing future may be a fool's errand. Still, there are enough breadcrumbs left by previous crises and recessions to help us make some educated guesses. So here are five realities that B2B marketers will likely face in the next 2-3 years.

  • Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    You know that trashing your content plan is a bad idea—but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders.

  • Marketers Need AI, and AI Needs Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    AI-powered automation has begun taking over some of the most grueling elements of contemporary marketing and content authoring at scale. Still, AI isn't a marketing silver bullet—but marketers can't afford to ignore its already evident potential.

  • B2B Direct Mail for Marketing and Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Particularly in ABM, offline engagement tactics—such as B2B direct mail—can make an impression and differentiate you from your competition. When, post-pandemic, businesses reopen their offices, B2B organizations should give direct mail a serious look.

  • Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    The concept of "brand elasticity" refers to how sensitive customer preference is for a certain brand when it stretches beyond its positioning or expands into new categories. It's important to understand so you don't stretch a brand to its breaking point.

  • ABM Is… These Three Things (And Why B2B Marketing Should Look a Lot Like Dating)

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    The idea of account-based marketing (ABM) isn't new. But recently we've moved beyond basics, shifting into full-on strategies and mindsets around how B2B marketing needs to get done. And when you think about that, it's a lot like dating.