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  • Trends Shaping the Consumer Experience in 2021

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    As your company and your customers slowly re-emerge from the pandemic, you're probably wondering what good customer experience (CX) will look like for the rest of 2021 and into next year. In this webinar, you'll get a clear understanding of your customers' new habits and preferences. Sponsored by Qualtrics.

  • How to Influence B2B Buyers' Purchasing Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group.

  • Avoid Marketing Irrelevance: Stop Asking 'What's Our Budget?' and Start Asking 'What's Our Revenue Target?'

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In today's world, the traditional role of marketing in business hasn't just been flipped on its head, it's been reimagined entirely. Here's what to focus on to ensure Marketing remains relevant and respected.

  • How to Lift the Three Drawbridges of Content Success [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Don't miss Hall of Fame keynote speaker and author Jay Baer in this PRO-exclusive B2B Backstage webinar. He'll leave you questioning your content strategy and show you "How to Lift the Three Drawbridges of Content Success."

  • How to Maximize the ROI of Hybrid Events in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies.

  • The Behaviors of 'Buyer-First' Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada.

  • Keys to Full-Funnel Digital Programs That Hold Attention and Convert

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Does your digital marketing plan encompass each stage of the buyer's journey? Or are you missing out on critical opportunities, including engaging with buyers before they even request information? It's time to get your strategy—and buyer-first programs—in gear. Sponsored by Integrate.

  • Why We're Doing ABM Completely Backward—And How to Fix It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Are we doing ABM wrong? We align our account-based marketing efforts with target accounts that fit certain firmographics, but maybe we should first be finding out what they actually want. Learn more in this article.

  • Four Examples of Brilliant B2B Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This recent infographic from LinkedIn Marketing Solutions explores how B2B marketing can be fascinating—and even brilliant—when it's rooted in human emotions.

  • Be Feared and Loved: Ranking Content the Michael Scott Way

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: SEO

    Are you frustrated by how your brand's content is (or isn't) performing? If so, it's probably time to refresh your strategy. Getting your content consistently ranked starts with better on-page optimization and quality link-building. Sponsored by Page One Power.

  • Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going to college for 30 years.

  • Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data-based insights, including sales metrics, are crucial in B2B marketing—but which types will rise above the level of vanity metrics and actually help to shape your strategy? Here are seven of them.

  • Why Best-of-Breed and All-in-One Marketing Automation Platforms Can Be the Same

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Choices in marketing automation are plenty, and it might seem you have to choose between several best-of-breed platforms or a single all-in-one solution. But, surprise: you can have both.

  • Five Don'ts for Using Your Podcast in Amplified Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no perfect formula to ensure that your brand podcast will be a success. There are do's and don'ts, however. Here are five of the don'ts.

  • The State of B2B Content Amplification

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge.

  • What B2B Firms Use Marketing Agencies For

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B firms are most likely to turn to marketing agencies for help with search engine marketing, social media management, brand mission development, and brand messaging development, according to recent research from Provoke Insights.

  • Gen Z Is Breaking Barriers: How Your Brand Must Adapt to Survive

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    There's so much media hype about Gen Z and its impact on our business world that it can be difficult to sort through it all—especially for marketers. Here are insights from CBX's research about the generation that's breaking cultural barriers.

  • Secrets to Enchanting Your Customers Through Story

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Wouldn't it be great if you could enchant and convert more customers and prospects simply through better brand storytelling? It's not as hard as you might think... and it starts with harnessing the power of perspective to create stories worth remembering. Sponsored by WoodWing.

  • B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Digital-first creates customer experience challenges for B2B enterprises, while demand gen and brand positioning become the top priorities, according to the B2B Marketing Monitor study conducted by B2B International.

  • Yes, Customers Always Know What They Want

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Supposedly, customers don't know what product they want until someone creates it. But that's not true: Customers do know what they want—and there's nobody better than marketers to tap into those needs and desires to understand what customers want.