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  • Positioning as the Foundation for Great Messages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know.

  • Four Characteristics of Won Sales Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research from People.ai.

  • How the World's Greatest Brands Do Mass 1-to-1 Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    As a marketer today, you've always got to be listening and engaging with a myriad of customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing. Sponsored by Sprinklr.

  • How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.

  • Five Tips for Improving Your Digital Presence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. So, how can you boost your digital presence?

  • Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Businesses that need marketing services are faced with the question of whether to hire in-house, outsource to an agency, or contract with freelancers. Here are the most important factors to consider when making your decision.

  • The Future of B2B Marketing: Better Timing, More Respect

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Traditional marketing operates by interrupting people. It's time we moved to permission marketing for more respect and better timing. But how do we know who wants to hear from us? Find out in this article.

  • Seven Marketing Automation Campaigns That Should Get You Promoted

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article.

  • How to Use a Website Audit to Create a Content Strategy That Generates Leads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    It's time to stop pushing out content and just hoping it converts. Instead, wield the secret weapon of website audits to inform your content strategy—and boost your lead generation and conversion efforts. Sponsored by Influence & Co.

  • Not All Is Lost: Third-Party Cookies Remain... for Now

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    The demise of third-party cookies has now been delayed for two years. But that doesn't mean marketers need to remain unprepared for similar tectonic changes, including iOS14. Let's look at what has already changed, and how you can tackle upcoming events.

  • Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling.

  • How to Hire a Marketing Agency and Build a Productive Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you're in the process of hiring a marketing agency, or you're thinking of hiring one but you're not sure what kind of relationship you want and what type of contract you should sign, read this article before you decide.

  • Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here's why businesses should value creativity in their marketing.

  • 10 Interesting B2B Marketing Stats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? That's one of the data points covered in this infographic from Growth Strategies 101.

  • The Value of a Traditional Marketing Mindset in a Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of marketing? We shouldn't abandon a traditional marketing mindset. Here's why.

  • How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey.

  • Keep It Real: How to Not Over-Automate Email Sequences

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences.

  • How to Craft a Marketing Strategy That Gives You a Sustainable Advantage

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Is your current marketing strategy helping your brand grow while keeping competitors at bay? Now is the time to make sure you're asking the right questions about your market and competition, and embedding evolution and adaptation into your marketing strategy.

  • Why Some New Products Get Adopted Quickly: A Lesson From Infomercials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.

  • Marketing Growth: How to Optimize Brand and Demand [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective.