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  • Three Things CXOs Must Know to Stay Relevant

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind.

  • Your Buyers Start Their Journey in the Dark Funnel, and You Need to Be There When It Happens

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Buyer journeys are independent of your sales funnel, which is why so much of those journeys is hidden. But there's a way to be there when they set off on their journey. You just need to see the signals.

  • Micro-Conversions: What They Are and Why They Matter

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them.

  • The Big Gap Between Channel Ad Spend and Channel Consumption

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.

  • Compete or Cooperate: What Should Marketing and Sales Teams Do?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The key to finding an effective solution to divisions between Sales and Marketing is to understand what's causing conflict in the first place. Here's how to evaluate your own company's situation for optimal alignment between the two teams.

  • Five SMS Campaigns for B2B Marketers to Try

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.

  • Six Key Criteria for Market Segmentation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, and benefit.

  • Six Tips for Generating More Leads With Your Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.

  • Hybrid-Event Presentations: How to Balance Engagement Across Remote and In-Person Audiences

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly.

  • Three Things B2B Marketers Can Learn From B2C Marketing Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Even though B2C and B2B brands operate differently, B2B brands can implement B2C digital marketing strategies to increase revenue and develop long-term customer relationships. Here are three areas to focus on.

  • Five Ways to Use Empathy for Better B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    We usually associate customer empathy with B2C sales and impulse buys, but empathy marketing can be just as effective in B2B marketing. Here are five ways to use it.

  • Six Ways to Maintain Customer Trust [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values.

  • Five Tips for Creating a Successful B2B Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    One of the most critical aspects of any successful marketing campaign is knowing your audience. But it's what you do with that knowledge that determines campaign success. Here are five tips that can help.

  • Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for Agile methods? This article has some ideas.

  • Digital Analytics' Impact on Your Marketing and Business: What You Need to Know

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Your company probably spends a great deal on digital marketing. But, despite all the data and analysis about your digital campaigns, do you know what's really working and what's not? Can you measure your digital marketing's impact? It's time to forge a path to ensure your company's digital maturity.

  • 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.

  • Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.

  • You Don't Close a Deal, You Open a Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.

  • Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success.

  • How Senior Marketers Set Their Budgets

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses, according to recent research from The CMO Survey.