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  • How People Want Brand Messaging to Make them Feel

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest.

  • Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.

  • 10 Content Marketing Trends to Watch in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.

  • An 8-Step Checklist for Running a Creator Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    To help marketers better understand the process of building, launching, and measuring a successful creator campaign, Semrush created this infographic checklist.

  • Convert Prospects With the Power of Case Studies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

  • How to Add Audio Content to Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

  • Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human, argues speaker and author Mark Schaefer.

  • How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you.

  • Why Data Quality Is Important for Market Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.

  • Three Costly Customer Experience Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes.

  • Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two.

  • Top 3 B2B Marketing Predictions for 2022

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.

  • Navigating Brand Response Advertising in 2022

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Brand response and increasing the bottom line no longer have to be mutually exclusive. Brand response advertising combines the best of both worlds. Here's how.

  • The Traits of B2B Firms With Exceptional Marketing and Sales Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such as relying on good data and having well-aligned go-to-market teams, according to recent research from Dun & Bradstreet.

  • High-Quality Interactive Content: The Future of Visual Storytelling

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content.

  • 2022 Marketing Predictions for an Increasingly Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.

  • How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second article on panic marketing covers "shiny-object syndrome" and what can be done to avoid it.

  • The Top Areas of B2B Marketing-Sales Alignment That Need Improvement

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, according to recent research.

  • Global Ad Spend 2021-2022: Where Budgets Are Going

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.

  • Eight Lessons Learned From Giving 100+ Webinars

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.