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  • Customers as 'Assets': Speaking the C-Suite's Language

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Speaking the language of the C-suite not only enhances marketers' credibility but also increases chances for getting meaningful resources for carrying out important marketing activities.

  • How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authenticity and the art of storytelling.

  • The Marketing Searches Most Associated With Malware [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    "How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity.

  • Key Considerations When Building an Online Community

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. But they're not the only options. As illustrated by (naturally) Nicolas Cage, sometimes the obvious choice isn't the right one for you.

  • Empathy Mapping: Same Car, New Roads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How have empathy maps changed now that empathy is more vital to marketing than ever? This article suggests that they become as mutable as the customer behaviors that inspire them.

  • How B2B Marketers Define 'Revenue Marketing'

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring.

  • Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more customized experience.

  • How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.

  • How and Why to Implement Gamification in Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    People like to win—whether it's a win for their business or themselves. When marketing incorporates gamification and interaction, winning comes with the added benefit of brand loyalty.

  • The State of B2B Sales in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group.

  • 5 Steps to Build a Solid Marketing Plan

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Supercharge your strategy! Developing a strong marketing plan is a critical skill for any B2B marketer. Join expert B2B marketer Pam Didner for five key elements you need to develop a solid plan to rally your team members and move everyone in the same direction to achieve your marketing goals.

  • Different Is Better Than Better | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Branding

    As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out?

  • The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

  • B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely changed the game.

  • How to Manage Online Comments—And Why You Need a Comment Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.

  • Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

  • How to Save a Leaking Lead Generation Pool

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

  • A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more.

  • Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not always the case. It's vital that your marketing mix model also incorporate what this article refers to as "squishy" data.

  • The State of SMS Marketing in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital marketers.