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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.

  • The State of Marketing and Sales Alignment in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

  • The Top Marketing Challenges That New SMB Owners Face

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

  • The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.

  • B2B In-Person Event Trends for 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

  • Why It's Crucial to Have Good B2B Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?

  • How Radio Stations Make Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.

  • How to Ensure Digital Transformation Success: Take a Data-First Approach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.

  • 10 Common Mistakes B2B Marketers Make When Measuring TAM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.

  • How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.

  • How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.

  • How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.

  • 3 SEO Insights and Tips for 2025

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

  • How Marketers Can Use AI Responsibly and Ethically

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.

  • AI in Marketing: Three Strategic Steps CMOs Should Take Now

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.

  • How Do Marketers Learn About New Marketing Agencies?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

  • How Generative AI Is Actually Benefiting Enterprise Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.

  • Five Marketing Strategy Frameworks to Choose From for Business Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more.