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  • Three Mad-Scientist Marketing Methods to Ignite Business Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business.

  • 'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017.

  • Five Ways to Position Your Organization for Sales and Marketing Success in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you positioning your sales and marketing teams for success in 2018?

  • At the Altar of the Future: How to Successfully Wed Creativity to Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then devise more effective campaigns to influence consumers.

  • The Benefits of E-Commerce for B2B Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B decision-makers expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.

  • The Future of Marketing: Five Marketing Megatrends for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We are in the next great Golden Era of marketing, and with this new era comes an entirely new set of possibilities—along with commensurate customer demands. Here are five megatrends we marketers need to be aware of as we move into 2018.

  • An Eight-Step Guide to Building Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It's that time of year when marketers are figuring out how to allocate their resources. Here are some important things to keep in mind as you build your marketing budget for the upcoming financial year or quarter.

  • Direct Mail: How to Succeed in a Digital Era [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create a multichannel experience for your buyers.

  • How Americans Feel About Amazon, Apple, Facebook, Google, Microsoft, and Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Americans would be most disappointed if Amazon, among major tech companies, were to disappear, and they would be least disappointed if Apple were to disappear, according to recent research from The Verge and Reticle Research.

  • The State of E-Commerce in Fast-Moving Consumer Goods [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Fast-moving consumer goods (AKA consumer packaged goods) e-commerce growth is outpacing offline growth. See which industries are most affected and how CPG brands can stand out in an increasingly competitive online environment.

  • Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer experience (CX) leaders generate more revenue than companies that fail to prioritize CX. Brands become CX leaders by personalizing engagement in relevant and valuable ways. Here are four guideposts for getting CX right.

  • The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce.

  • Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with consumers even after the wrapping paper is tossed out and leftovers are gone.

  • Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Across the globe, two retail giants rule online shopping. But their markets are different, and their strategies for growth vary as well. Check out today's infographic for the scoop on the kings of e-commerce.

  • Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How can your business react to consumer behaviors—and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

  • Email vs. SMS: Battle of the Heavyweights [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.

  • When Your B2B Stakeholders Span Three Generations: How to Market to Them Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their 50s and 60s.

  • 10 Essential Holiday Marketing Tactics for 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Nearly one-third of consumers start their holiday shopping in October, and over 70% are finished by early December, according to an infographic by MDG Advertising. Check it out to see how marketers can make the most of that window in time and ensure a jolly holiday bottom line.

  • The 10 Most Relevant Brands With US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States say Apple, Google, and Amazon are the most "relevant" brands, according to recent research from Prophet.

  • Five Mistakes That Are Costing You Precious B2B Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.