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  • Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.

  • GDPR as Opportunity: How to Build Tighter Customer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform restrictive processes into strategic customer-relationship opportunities.

  • A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The General Data Protection Regulation is about to go into effect, but many marketers are still unprepared for it. Here's a checklist for digital marketers to make sure they comply with the pending regulation's provisions.

  • A Tactical Approach to Marketing Strategy: A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you've been, where you are, where you're going (or should be), and what resources are required to get there.

  • Modern Marketing Intelligence: A Data-Collection Guide for Today's Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Market intelligence uncovers information you can use to shape your marketing and product strategies and to rise above your competitors. Simply put, it's vital. So check out this guide to modern Market intelligence—all in one infographic.

  • Eight Ways to Make Money on YouTube [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform.

  • Five Ways to Successfully Promote Your Loyalty Rewards Program

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.

  • Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.

  • Three Paths for Surging Ahead of the Competition

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand.

  • The Disconnect Between B2B Tech Buyers and Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius.

  • What Is Dropshipping, and Is It Best for Your Online Retail Business?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your company.

  • Are You Ready for GDPR? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming compliant.

  • Understanding the Tools of Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?

  • Online Marketers: The Next Big Trend in Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.

  • What GDPR Means for Marketers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Half of marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficult, according to recent research from Act-On.

  • Social Media as the New E-Commerce Platform [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.

  • The Demographics and Motivations of Amazon Shoppers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon.

  • How to Promote Loyalty Rewards Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that.

  • Blockchain 101: What Digital Marketers Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know.

  • Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.