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  • What People Buy In-Store vs. Online [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers tend to shop in store for what they "need" and online for what they "want," according to recent research from Signs.com.

  • Understanding Modern Marketing: Marketing's Evolution and Digital's Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales? This article explores those questions—and more.

  • How Consumers Discover New Retail Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.

  • Three Proven Strategies for Engaging Millennial and Gen Z Customers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.

  • The Digital Marketer's Omnichannel Struggle Is Real [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.

  • The How and Why of Experiential Marketing: 7 Tips to Do It Right

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.

  • Marketing in Controversial Markets: How to Build Trust

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing controversial products or services—such as cannabis and cosmetic surgery—involves more than following rules and regulations. The legal and ethical landscape in those markets is dynamic, continually creating hurdles and challenges for marketers. Here are five marketing strategies to help educate consumers and build trust in controversial markets.

  • Five Steps to Building Trust With Thought Leadership

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program.

  • How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?

  • Interactive Content and the Future of Live TV

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Fortnite's live performances and Netflix's new ventures are evidence that younger audiences' expectations of content are changing: They don't want to just watch it, they want to experience it. What will be the next way to grab mass audiences' precious time and attention?

  • Six Ways to Be More Genuine in Your Customer Interactions

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.

  • The Personality Traits of Top Digital Marketing Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do marketing influencers tend to have in common?

  • Five Segmentation Gaffes (And How to Avoid Them)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily avoidable segmentation mistakes. Here are five common ones, along with tips to avoid them.

  • The Power, Potential, and Process of Personalized Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Personalization is powerful: It improves customer experience, it increases brand loyalty, it drives revenue, and it promotes creative consistency across marketing channels. Check out this infographic on the power, potential, and process of personalization.

  • Artificial Intelligence: A Detailed Overview [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Chatbots, robots, digital assistants, automated vehicles, virtual assistants... They (and much more) are the products of artificial intelligence, which is poised to transform entire industries. Here's an overview of the current state of AI, all in one (very long) infographic.

  • Do Marketers Take Enough Creative Risks?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group.

  • The State of Marketing Automation in 2019 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Although the use of marketing automation is increasingly widespread, most businesses say they still need to improve their capabilities in various key areas, according to recent research from Act-On and London Research.

  • AR and VR: Revolutionizing Marketing Through Immersive Technologies

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales.

  • Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle.

  • Five Steps to Going Agile and Producing Better Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are often at the mercy of continually changing environments. But Agile Marketing allows marketers to account for the inevitable volatility and uncertainty in day-to-day marketing operations. Here are five easy steps to going Agile with your marketing projects.