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  • Revenue Operations: A Game-Changer for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Revenue operations is a hot trend in B2B marketing. But what is it, why has it continued to gain traction, and—most important—how can marketers benefit from it? Here are answers, including three reasons why marketers should embrace revenue operations.

  • Revitalizing Your Small Business: Three Tried-and-Tested Techniques

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    As an owner of a small business, you've indulged in dreams of expansion. With a little belt-tightening, it's well within your reach. These three ideas will help streamline your business and get you ready to scale up.

  • The Rise of Revenue Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    "Chief revenue officer," "vice-president of revenue operations," "director of revenue ops..." Within the past couple of years, the number of management titles containing "revenue" has shot up on LinkedIn. What's going on?

  • 2020 CMO Predictions From Marketing Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    With 2020 all but here, marketers are thinking about what opportunities, trends, threats, and possibilities the New Year might bring. Here's what 20+ marketing influencers say marketing leaders will be confronting in 2020.

  • How Small Businesses Can Hit a Home Run This Holiday Shopping Season

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize.

  • Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience (CX)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New digital experiences continue to disrupt customer journeys, leading marketers to rethink the traditional funnel. A new customer journey has taken shape, creating more meaningful touchpoints and potentially leading to increased revenue.

  • The Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. Because message strategy is the foundation for everything you do in marketing. Here's how to build a foundation that doesn't crumble.

  • How to Define Your Competitive Intelligence Priorities, and Why You Should

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Learn why you should outline your competitive intelligence (CI) priorities and how you can quickly make an impact in your organization. If you're not defining your CI priorities, you're setting yourself up for failure. Avoid that costly mistake.

  • Customer Analytics and Data Privacy Laws: On a Collision Course?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are we on a collision course, or is there a better way?

  • Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams.

  • How Mom-and-Pop Shops Can Succeed Against Big Retailers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers.

  • Marketing Pros' 2020 Wish List: Top Digital Priorities and Concerns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    The new year is right around the corner, and marketers are making their budget lists and checking them twice... Here's a look at how marketers are prioritizing digital spend for the year ahead.

  • Integrating Search and Social: Best-Practices for Cross-Channel Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns.

  • Can You Ensure Your Product Launch Isn't a Dud? Yes, Rapid Market-Testing Can Do That

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Launching a new product can be a lot like throwing a dart at a map—while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products—or even campaigns—with guesswork. Here's what to do instead.

  • E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content.

  • The New 4Ps of Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.

  • ABM Strategies for Winning Those Big, Attractive Deals: A Three-Tiered Approach

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    If you're not already doing ABM, then you're likely thinking about doing it. Taking a tiered approach allows you to scale your efforts. Here's how to win the biggest, most attractive deals in your market.

  • The 2019 Holiday Shopping Season: Spend, Timing, and Channel Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers, especially Millennial consumers, are expected to spend more on gifts this holiday season compared with last holiday season, according to recent research from OpenX and The Harris Poll.

  • Marketers and Retailers, Want to Survive the Holiday Season? Implement AI.

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The entire retail industry is at a crossroads: store closures, CMO reshuffles, and competition from Amazon. But retailers still have a lucrative opportunity to differentiate themselves and win over undecided shoppers, who are large in number. Here's how.

  • The State of Podcasting: Audience, Content, and Advertising Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe.